Potential Advertisers

Are you looking for an innovative way of reaching thousands of motorists on a daily basis?

The Problem

You’re having to fight harder, and harder with your existing budget to make a lasting impression on your customers. Their attention is constantly being consumed by ringing phones, and endless emails. How does your brand stand out from the noise, and reach the front of their mind?

The Solution

It’s simple. Use a medium that reaches people when they are most responsive to advertising; i.e., truck advertising while they are on the road.

Why? Because whilst they are driving they can’t use their phone, and driving can be a drag, especially long journeys or those that are packed with endless traffic. As a result, commuters will always be looking for something to keep their minds busy. Truck advertising is a positive interruption, as well as distracting drivers from the boredom of their commute, it will increase your brand awareness, too.

Truck advertising is high impact, with a 97% recall rate. It has a wide reach, with the ability to reach over 55,000 people from across the UK, daily. It is incredible value for money, costing less than £0.50, per thousand people reached on average. (A CPM of £0.50p).

We have thousands of trucks available on fleet, ready for your advertising. On average, our trucks travel over 150 miles per day and are GPS tracked for accountability. As a brand, you will have instant access to your campaign’s past and present location, via a monthly GPS report, compiled by our team.

Why does it work?

Inspires Confidence
Drivers who come across the advertisement, perceive the company as having a large presence, and its own fleet of trucks. This creates a positive brand association which inspires confidence and trust in your brand.
A Welcome Distraction
:Truck advertising serves as a ‘positive distraction’ for those drivers who are bored stiff on the road, in traffic; this is a sure-fire way to be at the forefront of their minds.
Attracts Attention
Based on the Department for Transport data, each truck has over 55,000 opportunities to see on average, per day.
Did you know that those who have a higher disposable income are more reliant on their cars? This means that your campaign could easily be reaching the demographics you’re after.
Flexible
Our campaigns can be displayed across specific roads (of your choice), such as the A1 (m), or across other regions. If you’d like some of your fleet to ‘carry’ your branding, you can also impose a restriction on the number of trucks we’re able to use.

Why Truck Advertising?

01
A media free landscape, currently unreachable with existing media formats.

The UK’s major road network (including motorways), are some of the most densely populated networks in Europe. They are a prime space for congestion, increasing the dwell time on your advertising; the only issue here is that conventional OOH is limited, within this space.

The only way to ensure your advertising is visible, is though truck advertising.

With 66% of employees commuting by car, it’s never been more important to be reaching these areas (Road Usage Statistics, DFT.).

02
Increase the total reach of your advertising with an ever-changing audience

Most media owners quote with reach figures, did you know that most of these are the same people day after day? If you’re after brand exposure and awareness you want as many people as possible to see your truck advertising campaign, it’s your other advertising campaigns that these potential customers will see you, remember your brand and become more likely to buy from you. Truck Advertising makes this possible.

03
A Mass
Audience

The audience for a truck advertising campaign comes from all demographic categories, from all across the UK. A typical person falls into the ABC1 demographic category. Approximately 60% of the audience is male.

What's the return on my investment?

We believe truck advertising is best used for brand awareness, as a publicity stunt, or getting people’s attention. Its other forms of advertising benefit as it’s a secondary medium, truck advertising means these primary mediums are more likely to convert and generate you sales.

Advertising with DrivenMedia has been very effective for the College of Business, we find the monthly GPS both useful and fascinating. We can match new enquiries from locations our truck has been over the last 24hours.

University of Derby: Dr David Russell  Dean, College of Business.

We used DrivenMedia to help us promote our Small Business Saturday event in Derby. We had never used truck advertising like this before, yet we saw 20% of all ticket sales converted whilst the truck was in circulation around Derby. We will defiantly be using DrivenMedia again to promote similar events and services.

Derby City Council: Chris Pook – Economic Regeneration Strategy Manager