You’re having to fight harder, and harder with your existing budget to make a lasting impression on your customers. Their attention is constantly being consumed by ringing phones, and endless emails. How does your brand stand out from the noise, and reach the front of their mind?
It’s simple. Use a medium that reaches people when they are most responsive to advertising; i.e., truck advertising while they are on the road.
Why? Because whilst they are driving they can’t use their phone, and driving can be a drag, especially long journeys or those that are packed with endless traffic. As a result, commuters will always be looking for something to keep their minds busy. Truck advertising is a positive interruption, as well as distracting drivers from the boredom of their commute, it will increase your brand awareness, too.
Truck advertising is high impact, with a 97% recall rate. It has a wide reach, with the ability to reach over 55,000 people from across the UK, daily. It is incredible value for money, costing less than £0.50, per thousand people reached on average. (A CPM of £0.50p).
We have thousands of trucks available on fleet, ready for your advertising. On average, our trucks travel over 150 miles per day and are GPS tracked for accountability. As a brand, you will have instant access to your campaign’s past and present location, via a monthly GPS report, compiled by our team.
Why does it work?
Did you know that those who have a higher disposable income are more reliant on their cars? This means that your campaign could easily be reaching the demographics you’re after.
Why Truck Advertising?
The UK’s major road network (including motorways), are some of the most densely populated networks in Europe. They are a prime space for congestion, increasing the dwell time on your advertising; the only issue here is that conventional OOH is limited, within this space.
The only way to ensure your advertising is visible, is though truck advertising.
With 66% of employees commuting by car, it’s never been more important to be reaching these areas (Road Usage Statistics, DFT.).
Most media owners quote with reach figures, did you know that most of these are the same people day after day? If you’re after brand exposure and awareness you want as many people as possible to see your truck advertising campaign, it’s your other advertising campaigns that these potential customers will see you, remember your brand and become more likely to buy from you. Truck Advertising makes this possible.
The audience for a truck advertising campaign comes from all demographic categories, from all across the UK. A typical person falls into the ABC1 demographic category. Approximately 60% of the audience is male.
What's the return on my investment?
We believe truck advertising is best used for brand awareness, as a publicity stunt, or getting people’s attention. Its other forms of advertising benefit as it’s a secondary medium, truck advertising means these primary mediums are more likely to convert and generate you sales.
We used DrivenMedia to help us promote our Small Business Saturday event in Derby. We had never used truck advertising like this before, yet we saw 20% of all ticket sales converted whilst the truck was in circulation around Derby. We will defiantly be using DrivenMedia again to promote similar events and services.
Derby City Council: Chris Pook – Economic Regeneration Strategy Manager