Why KFC #NoChicken highlights the complexity of Logistics
Unless you’ve been abducted by aliens you’d have heard about KFC here in the UK running out of chicken. How can a chicken shop run out of Chicken!
The story was picked up around the world and to be fair, KFC handled the backlash well, publishing this advert a few days after it all started. At the time of writing about 3 of it’s 900 outlets are still closed.
KFC blamed its new supplier, DHL for the mix-up and supply issues.
It’s unclear what went wrong, it could have been a warehouse registration issue (Saftey Standards), an operational issue (Getting the right stock to the right shop) or a driver supply issue (simply having the right staff to load, drive or deliver the chicken.)
Whatever the issue, it’s clear we depend on Uk logistics, without them we wouldn’t be able to eat fried chicken when we want it!
Logistics is harder than it looks, especially when you add in a cold chain element. Bear that in mind next time a truck driver upsets you.
Hopefully, more blog posts like this to follow, showing how much UK PLC depends on its haulage industry to keep it moving.
Breaking News Update:
After writing, KFC has reinstated Bidvest it’s original supplier for up to 350 of its outlets in the North of England and Wales