Why Radio works brilliantly with truck advertising
When you think about radio advertising and who it reaches regularly. We bet your answer would be those driving. What better way to pass the time than “head banging” to your favourite tunes while on your commute.
It’s this that makes truck advertising so uniquely positioned to complement radio advertising.
Truck advertising is on the road with them, around them in that very traffic.
So your audience will hear your brand and then see your brand at the same time.
Just think about it, DrivenMedia put’s your brand in front of a highly receptive audience on their commute.
You then get into their head and are constantly reminding them of your brand/products or offer for the rest of the day and beyond.
A person is far more lily to act after seeing an advert on multiple mediums because we’re all different. Some people take in radio adverts better than billboards and visa versa.
They’re motoring along, truck advertising being really receptive get’s your brand into their head and radio reinforces the message.