How safe are Britain’s roads?

Hearing about road safety, you might think UK performs badly, but in fact the UK roads are amongst the safest in the world. According to the World Health Organisation (WHO), the number of crashes per head in the UK are the 5th lowest in the world and 2nd lowest in Europe.

Which road types see the most crashes?

Research from Aviva shows that country roads see more accidents and deaths which is in line with public opinion. As 80% of the time, our campaigns are travelling on motorways your brand is in good hands.