A look at Ice Lolly's PR launch.

Who’d have thought turning a truck into a beach ball pit would be so much fun!

A quick look at the PR event Ice Lolly used to launch their campaign.

The event took place early July 2018 with the hashtag #blogonthebeach.

The Plan

Bring one of the trucks in their campaign to an annual event they run with bloggers and influencers.

Fill the truck with beachballs and play a game with attendees with prizes hidden inside the truck including; A holiday, a suitcase and many other prizes.

Feedback from attendees was brilliant and Ice  Lolly may run similar events during the campaign with other trucks in their campaign. Keep an eye on their social media if you’d like to be involved in the next one.

Contact us if you’d like to find out more about this launch event.

Selection of social media reactions and photos below;