How long do we spend stuck in traffic?

Image of a Motorway at dusk

In a previous blog we wrote about the most congested cities in the UK, now we’re going to look at how long we each spend in traffic every year.

32 hours per year of every driver’s life is spent sitting in traffic trying to get to the end of the so-called tunnel as fast as they possibly can. Within London it is by far the worst with an average of 72 hours a year spent in traffic, with Manchester being 2nd with an average of 39 hours a year spent in traffic.

According to the Independent, the 5 least favourite motorways due to traffic are as follows: M25, M6, M62, M60, M56. They got this ranking due to how much stress they cause drivers when driving on these motorways. With a lack of speed cameras, poor lighting and dangerous junctions these all create added stress, therefore, making them the worst motorways in the UK. Oh, and of course the traffic jams that occur daily!

As we all know driving can be a very monotonous activity to be doing, especially when they can last more than 2 hours a time and it is something you MUST do. When you are bored, you crave a distraction or at least to get the driving over and done with as soon as possible. When you’re in that bored mindset, you become a lot more retentive to your surroundings, your mind becomes more sponge-like absorbing all that is going on around you. At the right moment and the right time, you see a bright creative advert and boom. That company’s brand and the name is stuck in your head as it stands out from the rest. You may not instantly purchase their products or services, however, they are in the shortlist in your mind for when you need that certain product or service.

Making truck advertising one of the most cost-effective ways to get your brand out there to the general public at a time when they are highly receptive to advertising. I mean who expects a truck to have advertising on?