Music and Driving
I’m sure there are many of you out there who, like me, have at least one “Best Driving Songs Ever” album in your CD collection. There does always seem to be a bit of similarity with these albums. They are often very much collections of Rock Anthems, and it is hard to find one which doesn’t include Sweet Home Alabama by Lynyrd Skynyrd, or Bohemian Rhapsody
by Queen! But the other similarity with them all is the mood of the music. It is always predominantly uplifting, and music designed to enhance your mood, rather than slower, more meditative music. This is not a coincidence. There are studies that show this is the best type of music to listen to whilst driving.
So – what is the best type of music to listen to while you’re driving? A lot still obviously depends on your personal preferences, but in general terms, the studies have shown that if you listen to your own playlists or choices, then you are likely to make more mistakes than if you are listening to music chosen by someone else, or the radio, for example. But I think we
can all agree with the studies, which show that driving in silence is the least beneficial of all, and leads to more mistakes.
Another effect of listening to music whilst driving is the mood that this puts us in. We can all understand that certain music puts us in certain moods. For example, who can stay miserable when they hear Uptown Funk by Mark Ronson and Bruno Mars? And who among us isn’t even slightly moved when we listen to Sound of Silence – either the original by Simon & Garfunkel or the cover by Disturbed? Well these moods also affect how we drive, and how we react to other drivers on the road.
Many of us are familiar with the habit of driving along, your favourite tracks cranked right up and singing along at the top of our voices. We’ve already seen how choosing our own music might not be the best choice, but apparently listening to it at full volume is also not the wisest decision. Very loud music can impair our creative thinking, and we are unable to process information as efficiently. So, the studies have shown that listening to music you have not chosen, at a moderate volume is the best way to go.
However loud you play it, and whatever your chosen music, whether it is Rock Anthems,
Abba or your local Radio station, your primary focus will always be on the road ahead. That is why our advertising campaigns are getting seen the length and breadth of the country.
We’d love to have a chat with you about how we can get your advertising to the top of the charts, dominating the road ahead and make your cash registers sing.