The Transport Industry: Going Green
With pressure to improve urban air quality, several UK initiatives are driving the change in the automotive industry to make it greener and less impactful on the environment.
Both pure and hybrid electric vehicles (commonly referred to as EV’s), are noticeably a new aspect of the United Kingdom’s automobile industry. The commercial vehicle sector contributes 33% of the greenhouse gas emissions from road transport. With increasing attention on urban air quality, emissions of nitrogen oxides are coming under greater scrutiny.
With the introduction of incentives such as deposit contributions and lower road tax, the sales of electric vehicles have reached a record high, accounting for one in every 12 new cars purchased in the UK. The Office for Low Emission Vehicles has provided funding for the installation of charge points via several grant schemes, including the financing of up to 75% towards the cost of installing electric vehicle charge points at domestic properties across the UK.
With governments around the world setting ambitious plans to ban the sale of petrol-and-diesel-only cars, the introduction of electric-powered utility vehicles – like Tesla’s truck – in a range of industries will be essential for a truly decarbonised transport system.
At DrivenMedia, we’re conscious of the impact that the transport industry has on our environment, that’s why we’re always looking at ways we can reduce our wastage. A typical full wrap campaign usually consists of just three components; The trailer curtain, rear vinyl and a GPS tracker.
With an average advertising area of over 86 Sq m, the two curtains makeup almost 80 Sq m. of this, and have a lifespan of more than five years. However, if a campaign is to end before then, for example, if the artwork is changed and the curtain is no longer needed, this mighty piece of durable vinyl would normally go to landfill.
We saw this as a huge waste and an opportunity for us to lower our carbon footprint. That’s why we’ve partnered up with fashion brand M-24 (www.m-24.co.uk) who create all sorts of bags and accessories out of our recycled truck curtains. M-24 salvages curtains from all corners of the UK and recycles them out of their HQ in Somerset.
Recycling one curtain at a time, we’re always making your advertising go further, even after your campaign has ended.