Attracting visitors

Visit Shropshire on a truck

How do you attract more visitors? Well one way is to put an advert on the back of a truck travelling in the area you want to grab the attention of visitors.

That’s exactly what Visit Shropshire has done via their advertising agency Hello Starling.

If you’re an ambler and rambler who drives regularly in the West Midlands then it’s highly likely you’ll spot Visit Shropshire’s truck on the road. With all that natural beauty on the doorstep Visit Shropshire and an abundant choice of activities in the area it’s the role of the official tourism organisation to get more people in. An OOH marketing campaign is PERFECT for doing just that. And a moving billboard (aka truck advert) will attract the attention of people they want to attract in.

This on-truck advertisement will put ‘ALL THE EYES ON YOU’ for Visit Shropshire, some 20,000 eyes a day to be precise!

Welcome to the DrivenMedia fleet.

Visit Shropshire On the roads