You’re having to fight harder, and harder with your existing budget to make a lasting impression on your customers. Their attention is constantly being consumed by ringing phones, and endless emails. How does your brand stand out from the noise, and reach the front of their mind?
It’s simple. Use a medium that reaches people when they are most responsive to advertising; i.e., truck advertising while they are on the road.
Why? Because whilst they are driving they can’t use their phone, and driving can be a drag, especially long journeys or those that are packed with endless traffic. As a result, commuters will always be looking for something to keep their minds busy. Truck advertising is a positive interruption, as well as distracting drivers from the boredom of their commute, it will increase your brand awareness, too.
Truck advertising is high impact, with a 97% recall rate. It has a wide reach, with the ability to reach over 55,000 people from across the UK, daily. It is incredible value for money, costing less than £0.50, per thousand people reached on average. (A CPM of £0.50p).
We have thousands of trucks available on fleet, ready for your advertising. On average, our trucks travel over 150 miles per day and are GPS tracked for accountability. As a brand, you will have instant access to your campaign’s past and present location, via a monthly GPS report, compiled by our team.
Why does it work?
Did you know that those who have a higher disposable income are more reliant on their cars? This means that your campaign could easily be reaching the demographics you’re after.
Why Truck Advertising?
The UK’s major road network (including motorways) are some of the most densely populated networks in Europe. They are a prime space for congestion, increasing the dwell time on your advertising; the only issue here is that conventional OOH is limited, within this space.
The only way to ensure your advertising is visible is through truck advertising.
With 66% of employees commuting by car, it’s never been more important to be reaching these areas (Road Usage Statistics, DFT.).
Most media owners quote with reach figures, did you know that most of these are the same people day after day? If you’re after brand exposure and awareness you want as many people as possible to see your truck advertising campaign, it’s your other advertising campaigns that these potential customers will see you, remember your brand and become more likely to buy from you. Truck Advertising makes this possible.
The audience for a truck advertising campaign comes from all demographic categories, from all across the UK. A typical person falls into the ABC1 demographic category. Approximately 60% of the audience is male.
DrivenMedia, a fresh outtake on outdoor media, are indeed a breath of fresh air to the industry. It’s hard to bring new exciting formats to an already overcrowded market place, where marketers are wanting their brand to be seen the most and be seen as the most creative.
Driven media are not only one of the most innovative formats but also one of the best suppliers to work with in the industry. Dedicated, outstanding service and friendly to deal with, actually makes spending money enjoyable!
Spend? You would think hefty rates, as most outdoor media is, but extremely reasonable and CT1 defiantly got bang for their buck!
Ct1: Nicola Walsh – Head of Marketing
We have worked with Driven Media over the last year and found the whole process excellent. Ed and his team have always been ready to go the extra mile (literally) for us and we couldn't have asked for more from them.
The dashboard of each lorry which documents miles driven and routes has given us great insight into how the campaign is working.
Our IceLolly.com campaign has literally driven to the moon and back. DrivenMedia is an unbeatable option to consider in your ATL campaign mix.
IceLolly: Darren Kunar – Head of Marketing
As a start-up business with zero brand awareness we carefully researched and considered all the usual advertising options – radio, tube, petrol pump handles, newspapers but we struggled with all of them. Primarily because of price but also because they were geographically limiting.
Then we spotted DrivenMedia; advertising on the side of a lorry travelling the length and breadth of the UK was just what we wanted. We launched a few months ago, we’ve had an overwhelming amount leads on the back of the advertising and Ed has provided a first class service.
The numbers in Ed’s presentation speak for themselves and I’m not aware of any other media that can provide that level of UK wide coverage for the money.
We also get the opportunity to recycle the side curtains into Equipsme bags as prizes next year. As a way of spreading your message and doing something different, I would recommend Ed and his growing team.
Equipsme: Gavin Shay – Distribution Director and Co-founder
"From the moment that I saw Ed on Dragons De,n I knew his innovative and creative concept of advertising would be a perfect fit for my app. I am creating ‘an agency driver revolution’ and where better to ‘hit my target audience between the eyes’ than an advert on the back of a truck, something I never thought was an option.
Ed and his team is an absolute pleasure to work with and the impact of his advertising is second to none. We had leads within hours of the truck hitting the road for the first time. Plus pound for pound it’s the most effective form of advertising that I have come across.
Roll on ‘The Revolution’ and roll on Ed and DrivenMedia as the world is our oyster, I look forward to seeing where our trucks will go next.
Profile My Driver: Danny Whittington – Head of Marketing
We used DrivenMedia to help us promote our Small Business Saturday event in Derby. We had never used truck advertising like this before, yet we saw 20 of all ticket sales converted whilst the truck was in circulation around Derby. We will defiantly be using DrivenMedia again to promote similar events and services.
Derby City Council: Chris Pook – Economic Regeneration Strategy Manager