Tag: AdCast

AdCast Episode 8

Posted on by Ed Hollands

AdCast Episode 8 - 25th September 2018

Welcome to episode eight of AdCast. Hope you’re liking the video we do, from here on in we should be getting faster and faster with publishing. Many thanks to Abisko Media for helping us with all this.

In this week’s episode we discuss;

  • Football and gambling – Is there a problem?
  • Are Wonga’s money troubles down to its adverts?
  • Lord Sugar vs the media agency model
  • Nike kneels.
  • Campaign Review: Toyota Hilux Invincible
  • Campaign Review: Brewdog
  • Campaign Review: River Island
CT1 Truck Advertising Campaign
  • Campaign Review: Smarty

Comments, questions or feedback? Get in touch: [email protected]

Take a listen to more episodes.

25th September 2018

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AdCast E7

Posted on by Ed Hollands

AdCast Episode 7 - 31st August 2018

Welcome to the seventh episode of AdCast. The first recorded in a studio. Exciting times! Many thanks to Abisko Media for helping take this step.

In this week’s episode we discuss;

  • What makes a good OOH advert?
  • How we pay for TV.
  • Should you use stock photos in your advertising?
  • Controlling your advertisings’ shelf life
  • Burberry’s new logo
  • Campaign Review: Gaviscon
  • Campaign Review: Yorkshire Tea
  • Campaign Review: Suzuki
  • Campaign Review: Halifax – Ghostbusters

  • Campaign Review: Harvester

Comments, questions or feedback? Get in touch: [email protected]

Was a studio recording better? Do let us know!

31st August 2018

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AdCast – Episode 6

Posted on by Ed Hollands

AdCast Episode 6 - 25th July 2018

Two months after it all started, Ed and Gurdas reach 6 episodes!

In this week’s episode we discuss;

Dyslexia Association Outdoor Advert
  • Campaign Review: Green Flag – Why we Love the AA
  • Campaign Review: 02

That’s all for this week! Comments, questions or feedback? Get in touch: [email protected]

25th July 2018

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AdCast E5

Posted on by Ed Hollands

AdCast Episode 5 - 12th July 2018

Thank you for listening to AdCast and huge apologies its taken so long to get from episode 4 to episode 5.

Ed was consumed by getting Ice Lolly‘s campaign and PR event ready for last week and just couldn’t fit in the time to plan and record an episode.

Anchor nearly managed a full episode too, Ed blames Gurdas going on a rant at Uber!

In this week’s episode we discuss;

  • Campaigns review:  Hyundai: Turning Heads
  • Campaigns review: Paddy Power
  • Campaigns review: Screwfix
  • Campaigns review: Facebook

Got something we should cover?  [email protected]

 

 

Till next time!

12th July 2018

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AdCast Episode 4

Posted on by Ed Hollands

AdCast Episode 4 - 19th June 2018

Phew, finally managed to make episode 4, welcome welcome. Anchor (The app we used to record) just didn’t want to work for us, but we did it and here it is.

In this week’s episode we discuss;

  • Do advertisers have to be creative?
  • Heinz Salad Cream or Sandwich Cream
  • Should you know what you want before approaching a media owner?
  • Account Based Marketing (ABM) what is it?
  • Campaign Review: Mastercard – Meals for goals
  • Campaign Review: We Buy Any Car
  • Campaign Review: Oasis
  • Campaign Review: Gregs ” Gregory And Gregory
  • Campaign Review: IHOP to IHOB
  • Campaign Review: Just Eat – Lick the Face of a legend
  • Campaign Review: Lucozade Sport – Made to Move campaign with Anthony Joshua.

Comments, questions or feedback? Get in touch: [email protected]

 

We love to know which campaigns you like and those that don’t float your boat.

19th June 2018

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AdCast Episode 3

Posted on by Ed Hollands

AdCast Episode 3 - 30th May 2018

Welcome to the third episode of AdCast. Sound issues this time Grrr. We will get there. Apologies!

In this week’s episode we discuss;

  • GDPR
  • Facebook and Google already in trouble.
  • Should brands use current events to promote themselves like the Royal wedding?
  • When choosing an advertiser should you focus on brand values or profit?
  • Where is your audience?
  • Campaign Review: BT Sport FA Cup
  • Campaign Review: Iceland
  • Campaign Review: England Team Annoncement
  • Campaign Review: Uber
  • Campaign Review: Direct Line
Direct Line Advert
  • Branding, getting your brand in the right place at the right time.
  • Pepsi is the now most effective brand instead of Coca-Cola.
  • AdCast beat the BBC to a Story – “Why are brands so bad at social media?”

Comments, questions or feedback? Get in touch: [email protected]

GDPR questions best head to the ICO!

4th June 2018

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AdCast Episode 2

Posted on by Ed Hollands

AdCast Episode 2 - 16th May 2018

Welcome to the second episode of AdCast. We had a few technical problems while recording so bear with us while we get used to everything.

In this week’s episode we discuss;

  • TFL ban on Junk food adverts across its inventory.
  • The Sainsbury’s purchase of Asda, will it effect marketing?
  • The Digital Advertising Crisis
  • Self-driving Vehicles and the effect on transit advertising.
  • Digital billboards on trucks
  • Campaign Review: Indeed
  • Campaign Review: Halifax
  • Campaign Review: Victorian Plumbing and Deadpool 2
Victorian Plumbing Deadpool 2 Advert

Comments, questions or feedback? Get in touch: [email protected]

 

We love to know which campaigns you like and those that don’t float your boat.

16th May 2018

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AdCast Episode 1

Posted on by Ed Hollands

AdCast Episode 1 - 2nd May 2018

Happy listening to the first episode of AdCast.

This week we discuss;

  • Campaign Review: Babbel
  • Campaign Review: Giff Gaff
  • Media Owners need to work on inventory management. Removing advertising at the end of the campaign.
  • Our prediction for Easy Foods.

 

Thought of something you’d like us to discuss? Get in touch: [email protected]

2nd May 2018

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AdCast

Posted on by Ed Hollands

AdCast - The Advertising Podcast

AdCast – The Advertising Podcast, brought to you by DrivenMedia and Slapsticka Media.

Covering topics including;

  • Advertising in the news
  • Campaign Review
  • Hidden sides of the industry.

Episode Guide

We aim to publish AdCast on a fortnightly basis normally on a Wednesday. Episodes can be found on our blog. Links below when published.

  • Episode 1 – Recorded -Released Wednesday 2nd May 2018. Listen now
  • Episode 2 – Recorded – Released Due Wednesday 16th May 2018. Listen Now
  • Episode 3 – Recorded -Released Wednesday 30th May 2018. Listen Now
  • Episode 4 – Recorded -Released Tuesday 19th June 2018. Listen Now
  • Episode 5 – Recorded -Released Thursday 12th July 2018. Listen Now
  • Episode 6 – Recorded -Released  Wednesday 25th July 2018 Listen Now
  • Episode 7 – Recorded -Released  Wednesday 31st August 2018 Listen Now
  • Episode 8 – Recorded -Released  Tuesday 25th September 2018  Listen Now
  • Episode 9 – Pending recording due for release 21st October 2018

How to listen?

Click the links above for specific episodes or click one of the links below for the all AdCast Episodes to choose from.

AdCast on SoundCloud

AdCast on YouTube

Listen to AdCast with Apple Podcasts on itunes

Listen to AdCast on Anchor

How AdCast Started?

AdCast is a collaboration between DrivenMedia and Slapsticka Media.

Hosted by DrivenMedia founder Ed Hollands and Slapsticka Media founder Gurdas Singh we aim to explore the advertising world in the UK.

Both are young entrepreneurs who have launched ventures into arguably one of the most difficult industries to start a business in.

AdCast will be lighthearted discussion around the latest campaigns launched by brands of all sizes and some of the challenges they face.

It started when Gurdas wanted a source of industry information in PodCast format but couldn’t find one. Talking with Ed he brought this up and as a result, AdCast was born.

When Ed and Gurdas first met.

When Ed and Gurdas met

Who's Behind AdCast?

AdCast is headed by Ed Hollands from DrivenMedia and Gurdas Singh from Slapsticka Media.

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Ed Hollands

Ed Hollands stand in front of a white truck cab.

Ed Hollands is the young entrepreneur behind DrivenMedia, a truck advertising firm using commercial trucks effectively as mobile billboards. This allows advertisers and brands to advertise their brands on motorways a highly sought after media environment.

Ed started DrivenMedia in August 2015 and has since steadily grown the business to include over 2,000 trailers in DrivenMedia’s available fleet. His clients are wide ranging from universities to train operators.

You may have seen Ed on Dragons Den back in February 2018 – Watch him here. He successfully pitched and won investment from Jenny Campbell.

Gurdas Singh

Gurdas Singh is the founder of Slapsticka Media – a Birmingham based taxi advertising business priding itself on making taxis a more affordable and accessible form of advertising by offering various types and a range of campaigns.

By acquiring substantial knowledge of the taxi trade in Birmingham, Gurdas was able to understand driver practice thus launching the business in 2016 and initially only offering taxi interior advertising campaigns offering clients considerable amounts of dwell time from the desired audience which was budget friendly.

Since then the business has grown to offer all types of taxi advertising throughout the Midlands.

We hope you enjoy AdCast, happy listening!

Ed & Gurdas

AdCast - The Advertising Podcast
30th April 2018
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