Are Autonomous trucks the only alternative to the increasing HGV driver shortage?

Autonomous trucks the only alternative to the increasing HGV driver shortage?

Driver Shortages is one of the biggest problems that the haulage industry faces. In this blog, we will talk about using computer-driven trucks as a solution to that problem, as well as other possible alternatives to alleviate the problem.

Autonomous Trucking

Self-driving trucks carry many benefits as the solution towards the driver shortage problem. As autonomous trucking is progressing substantially, human drivers are still required to be inside to deal with certain scenarios: such as non-highway driving and interactions to the loading bays. However, with such advancement in technology in the trucking industry creating less stress, it may attract younger and more tech-gifted people.

In addition to less stress and potentially longer work life for thousands of truckers. It may also reduce the number of road accidents. According to the website  LTXSolutions, 4,000 people die every year due to trucking accidents. With safer automated driving and fewer accidents, a potential 4,000 lives a year could be saved.

Other solutions

The cost to implement autonomous technology could be too great for some companies and is therefore not a possible solution. However, there may be other alternatives to help solve the driver shortage issue.

Increasing driver’s pay

As there are fewer drivers available, the potential solution of increasing driver’s wages could be the alternative companies are looking for. As the wage increases, the driver retention rate should also increase as well as look more appealing for people to take on the trucking career or return to the industry.

The issue is with the industry as a whole, cost pressures and tight margins may not allow for this.

Reducing the regulated driving age

This may seem drastic, however, if the regulated age was reduced to 18-20 rather than the current 21 years of age this could help solve the problem. With the highest unemployment age bracket now being opened to the trucking industry, the pool of candidates to enter this career would increase monumentally.

Some may worry that the inexperience of driving may lead to further accidents, however, if someone chose this career path; the training and preparation should create drivers of a very high standard.

Autonomous Trucks: Where might you see them

Autonomous Trucks: Which UK road are you most likely to see them

Revealed, the roads your most likely to start seeing autonomous trucks being ran on trials.

  • A1
  • M5/A38
  • M4
  • M25
  • M6

Computer-driven trucks are being considered as an alternative to actual drivers and the continual shortage of trained drivers isn’t helping. The Uk could be leading the world in autonomous trucks and the roads above come top in the INRIX report for suitability for running autonomous trucks trials.

Find out more. 

How Autonomous Cars will Change Truck Advertising

A look into the future to see how self-driving cars will change truck advertising

Autonomous cars will no doubt be a driving revolution but as they become more prevalent in society how will it affect your truck advertising campaign?

This blog post will explore;

  • What are autonomous vehicles?
  • The future driver and passenger state of receptiveness to advertising
  • Automunus trucks? How will that change how we source our haulier partners?

What Are Autonomous Vehicles?

An autonomous vehicle is a vehicle that can sense the environment around it and navigate through without human intervention. Commonly known as Self-driving vehicles, robocars or driverless vehicles.

Future applications could include;

  • Driverless cars

You might be able to jump in your car, tell it a destination then relax and unwind as you’re driven smoothly to your destination. No more road rage or accidents.

  • Delivery bots

Delivery bots are already delivering the takeaway orders to the residents of Milton Keynes, Uk.

  • Robo-trucks

What’s the biggest expense that hauliers face after fuel? That’s right the driver.  Now you can see why many are keen for the introduction of autonomous trucks, they will have lower operating costs, potentially lower insurance costs (as accidents, in theory, are reduced) and save fuel as the autonomous truck will always drive at the optimum level ( No over acceleration etc).

Driver and Passenger Advert Receptiveness

Assuming that current trends in autonomous vehicles continue, i.e that a driver must be able to take control in an instant’s notice and have both hands on the steering wheel at all times it is our view that for at least the driver, truck advertising will be as if not more receptive to them.

However, should trends continue and more and more of the drive is done by the autonomous vehicle we could actually a vast increase in receptiveness, recall and response as more of the car (Its passengers- now 1.66 rather than 0.66 in the average car ) is able to complete the response then and there.

The design of autonomous cars could play an important part of this too. An open car makes it easier for passengers to spot truck advertising for examples.

Evidentially we won’t know until autonomous vehicles become more widespread what the effect is. ultimately it will depend on the laws imposed to keep up with the changing technology.

How Autonomous Trucks will change things

Driveless trucks will certainly change how we operate, for instance, will autonomous trucks travel together in packs? To reduce the computing power and resulting emissions, as computers are easier to predict than humans when it comes to driving.

This would mean only the last truck in the “road train” would be any use to our advertisers, which truck “pack” together today they move apart relatively quickly due to the changing road conditions, wherein this scenario it would stay fixed.

There are still lots of unanswered questions with autonomous trucks.

Any Questions?
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