Where will you see our campaigns?
Truck advertising is using commercial trucks effectivity as mobile billboards.
So where would you be most likely to see our campaigns on the road?
The answer is: Anywhere in the UK, especially near a motorway or major road.
Yes, you read that right, anywhere, you could potentially see one of our campaigns along the M1, M25 or the M62 as well as the centre of London, Manchester or Glasgow or perhaps at the end of your street! It is all dependent on our advertisers and our haulage partners, campaigns can travel nationally right across the UK from their base or around a specific area such as the Midlands.
According to Forbes, one of the key factors that determine whether an advertising campaign is ‘effective’ or not is the question is it memorable?
It is a fact that driving can be a very monotonous task for someone to undertake on a daily basis, commuting from one place to another. This boredom leads the driver to become a lot more retentive of the information provided around them. This makes truck advertising along motorways to be one of the most cost-effective ways to advertise your brand! A 97% recall rate from truck advertising says it all.
Moose Juice's (Harper Innovations') Truck Advertising Campaign
Client: Muscle Moose – Moose Juice
Format: Rear only
Campaign Length: 3 months
Coverage Area: Uk Wide -M1, M6 focus.
Launch Date: October 2018
Miles covered: Ongoing.
Launch photo below
A Second truck was launched for Moose Juice with an M6 focus in February 2019, take a look at a shot of it leaving the yard below