The uncertainty of a no deal Brexit for lorry drivers

The uncertainty of a no deal Brexit for lorry drivers?

Whilst lots of people are sick of hearing the word Brexit, and have switched off from the constant to’ing and fro’ing, and cries of deal or no deal, there are those industries who will be heavily impacted and are waiting impatiently to find out their fate.  None more so than the haulage and logistics industry.

As a sector, Haulage and logistics is the fifth largest employer in the UK, employing more than 2.5m people across the country.  Nearly half a million commercial vehicles over 3.5tonnes are registered in the UK and this all amounts to a massive £124bn GVA to the UK economy.

At present, those firms wishing to deliver goods outside our borders and across to Europe can do so with little fanfare; there is the obligatory queuing at Dover to deal with from time to time, and the requirement to carry a community licence which entitles delivery abroad. However, these are not deterrents; they are part and parcel of the status quo, and hauliers have been able to choose whether or not to work internationally based on a number of factors not restricted by red tape and bureaucracy.

Yes, an agreement on withdrawal does promise a status quo whilst Britain works out the new trade relationships with our counterparts across the English Channel.  That said, a no deal Brexit seems to loom ever closer and the only certainty for this industry is a near future of uncertainty.

There are a number of solutions that are being explored at present; the possibility of European Conference of Ministers of Transport (ECMT) permits being allocated to the UK seems a reasonable option.  But these are currently limited in number, and when we have seen – in 2019 to date – more than 11,000 applications for the less than 1000 permits available alarm bells seem to ring louder, not be lessened by this option.  More permits should become available, but ultimately it looks like this option causes more paperwork, more competition and no guarantee that existing work can continue; a headache hauliers will want to avoid.

Another solution, proposed by the European Commission is to allow a “you scratch our back, and we will scratch yours” scenario whereby UK lorries may continue – with some restriction – to deliver to Europe providing we allow something similar that means our European counterparts may continue to deliver to the UK.  Whilst potentially involving less bureaucracy and paperwork than a permit based solution, this is only a short term fix and doesn’t appear to be backed up by any long term plans that would give cause for a sigh of relief.

Neither of these solutions appears ideal, and there are further headaches for hauliers to consider; different licences, different registrations, different forms and papers to complete at the borders.  All of this means that the industry needs something new.  They need a fresh, imaginative way to turn away from the doom and gloom of Brexit, and something that will give them new income streams and will reinvigorate the industry.

And here is where DrivenMedia has an opportunity for hauliers.  It may mitigate against some of the additional costs that loom when delivering to Europe, and it may even give companies cause to re-examine the value of domestic deliveries.

DrivenMedia is a young, ambitious company founded by Ed Hollands in 2017 that is all about looking for new solutions and thinking outside the box.  We provide the opportunity for companies to advertise on the side or back of trucks in order for them to be seen up and down the roads of this country as the lorries that carry their message go about their everyday business.

We have plenty of companies wanting to take advantage of this opportunity but we can only do so by working with more hauliers and having more trucks available to advertise upon.  We want to find new haulage partners who recognise the opportunity to their business that we can offer, and who have trucks silently driving up and down the country without being noticed by the millions around them.

Brexit may still be deal or no deal, but the best part for us is that we don’t really mind.  If we find ourselves in a situation whereby a deal is done then we will continue to help hauliers maximise the income from their fleets.  But if we do see a “No Deal” then we are excited to be offering something to ease the headaches of our hauliers.

With this in mind, put Brexit to the back of your thoughts and get in touch.  We’d love to talk more about how we can help you!

Challenges faced by the haulage industry

Challenges facing the haulage industry

Truck advertising is one of the most effective ways to get your brand across to a national audience. In this blog, we will be talking about the main challenges that the haulage industry may face. Our hauliers deliver your campaigns on their fleet so anything affecting them affects us.

Fuel Costs

Fuel cost is one of the main cost pressures that our hauliers face when they are trying to ‘cut the transportation cost of goods’.

As fuel is a vital part of the haulage industry; the rising fuel prices make it a difficult task to create the most cost-effective way. Aside from driver costs fuel is the highest cost haulier’s face.

Fuel is not something you can do without, tucks and some tailers need it to keep moving and goods in the perfect condition.

Driver Shortage

According to Paragon Survey, another problem facing the haulage industry is lack of trained HGV drivers available.

In 2017 36.8% businesses surveyed said that driver shortage was the main challenge for success; in 2018 that went up to 46.4%. One of the main causes for this is said to be that there isn’t enough training and engagement to attract young talent to take on this career. This is put down to the stress and long hours involved in road transportation. A lack of suitable rest stops is another highlighted by Trucking Jobs.

What we look for in our hauliers

What we look for with our haulage partner.

Truck Advertising UK

Our haulage partners are the ones who actually deliver our campaigns, more importantly, they become an extension of your brand so knowing we have the best we have the best in the business should put your mind at ease.

Here’s what we look for when choosing a haulier to deliver your campaign;


Advertising looks best when it’s clean, we’ve all seen dirty trucks on the road where you can’t tell test from dirt, dust and grime so we make sure the haulier looks after their fleet.

Ensuring a high quality of display for your advertising campaign.

Did you know contractually all of our hauliers have to clean their fleet every two weeks, but most clean them weekly if not daily? We partner with the haulier that stop their fleet from leaving the yard if they can see it has a spec of dirt on it.


We have a driving time guarantee, a minimum time your campaign has to be on the road. So we partner with hauliers who go the extra mile.

Did you know every day on average each truck in our available fleet travels 250 miles?

More miles covered means more eyeballs on your truck advertising campaign.

Driving Day

A high mileage is good but this milage has to be in the day, otherwise whats the point? Noone is going to see your campaign because it’s dark!

Our driving time guarantee is built with this in mind, only driving hours between 6 am and 7 pm count towards the total. Our competitors can’t say this (and they don’t even track the trailer!)

Why we track the trailer and not the cab?


We choose hauliers that are responsive to communication, not only does this improve our lead time, meaning you can launch your truck advertising campaign quicker.

But it also means if there is a problem, such as if the trailer has to be taken of the road for a period of time, we can tell you.

it’s no good finding out in the tracker report it missed a week if we don’t know why.


Hauliers with good reputations want to keep them. Afterall it’s taken them years of hard work to create it in the first place.


By working with these hauliers we can ensure your campaign is in good hands.

Did you know our best hauliers are paid more because they require less management on your behalf?

Snow and logisitics

How snow affects Uk logistics
Snow covered Motorway in North Wales

Last week saw the Uk grind to a halt as heavy snow fell, costing the UK economy an estimated Billion pounds a day!

But what does the haulage industry do? They can’t exactly work from home after all.

I proud to say that most of our hauliers reported that they still made their deliveries, in most cases a lot slower than normal.

And the UK should be thankful that they did because otherwise, the supermarket shortages we saw late Friday would be far more widespread across multiple sectors.

Supermarkets, for example, depend on multiple daily deliveries of fresh produce and perishables. Bread, milk or fruit and vegetables for example. You’d soon notice as we all did last week if one of these deliveries is missed.

Roling that out across other industries, where UK manufacturing relies on Just in time delivery, any delay can mean a costly factory shut down.

Eighty-five percent of everything we buy, eat, wear and use is moved by a UK-registered lorry or trailer, so it’s time we showed the industry the respect it deserves rather than moaning because your favourite biscuits are out of stock.

Without UK logistics our buy it when I want it, where I want it lifestyle just won’t work.

KFC – #NoChicken

Why KFC #NoChicken highlights the complexity of Logistics

Unless you’ve been abducted by aliens you’d have heard about KFC here in the UK running out of chicken. How can a chicken shop run out of Chicken!

The story was picked up around the world and to be fair, KFC handled the backlash well, publishing this advert a few days after it all started. At the time of writing about 3 of it’s 900 outlets are still closed.

KFC blamed its new supplier, DHL for the mix-up and supply issues.

It’s unclear what went wrong, it could have been a warehouse registration issue (Saftey Standards), an operational issue (Getting the right stock to the right shop) or a driver supply issue (simply having the right staff to load, drive or deliver the chicken.)

Whatever the issue, it’s clear we depend on Uk logistics, without them we wouldn’t be able to eat fried chicken when we want it!

Logistics is harder than it looks, especially when you add in a cold chain element. Bear that in mind next time a truck driver upsets you.

Hopefully, more blog posts like this to follow, showing how much UK PLC depends on its haulage industry to keep it moving.

Breaking News Update:

After writing, KFC has reinstated Bidvest it’s original supplier  for up to 350 of its outlets in the North of England and Wales

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