Challenges faced by the haulage industry

Challenges facing the haulage industry

Truck advertising is one of the most effective ways to get your brand across to a national audience. In this blog, we will be talking about the main challenges that the haulage industry may face. Our hauliers deliver your campaigns on their fleet so anything affecting them affects us.

Fuel Costs

Fuel cost is one of the main cost pressures that our hauliers face when they are trying to ‘cut the transportation cost of goods’.

As fuel is a vital part of the haulage industry; the rising fuel prices make it a difficult task to create the most cost-effective way. Aside from driver costs fuel is the highest cost haulier’s face.

Fuel is not something you can do without, tucks and some tailers need it to keep moving and goods in the perfect condition.

Driver Shortage

According to Paragon Survey, another problem facing the haulage industry is lack of trained HGV drivers available.

In 2017 36.8% businesses surveyed said that driver shortage was the main challenge for success; in 2018 that went up to 46.4%. One of the main causes for this is said to be that there isn’t enough training and engagement to attract young talent to take on this career. This is put down to the stress and long hours involved in road transportation. A lack of suitable rest stops is another highlighted by Trucking Jobs.

What we look for in our hauliers

What we look for with our haulage partner.

Truck Advertising UK

Our haulage partners are the ones who actually deliver our campaigns, more importantly, they become an extension of your brand so knowing we have the best we have the best in the business should put your mind at ease.

Here’s what we look for when choosing a haulier to deliver your campaign;


Advertising looks best when it’s clean, we’ve all seen dirty trucks on the road where you can’t tell test from dirt, dust and grime so we make sure the haulier looks after their fleet.

Ensuring a high quality of display for your advertising campaign.

Did you know contractually all of our hauliers have to clean their fleet every two weeks, but most clean them weekly if not daily? We partner with the haulier that stop their fleet from leaving the yard if they can see it has a spec of dirt on it.


We have a driving time guarantee, a minimum time your campaign has to be on the road. So we partner with hauliers who go the extra mile.

Did you know every day on average each truck in our available fleet travels 250 miles?

More miles covered means more eyeballs on your truck advertising campaign.

Driving Day

A high mileage is good but this milage has to be in the day, otherwise whats the point? Noone is going to see your campaign because it’s dark!

Our driving time guarantee is built with this in mind, only driving hours between 6 am and 7 pm count towards the total. Our competitors can’t say this (and they don’t even track the trailer!)

Why we track the trailer and not the cab?


We choose hauliers that are responsive to communication, not only does this improve our lead time, meaning you can launch your truck advertising campaign quicker.

But it also means if there is a problem, such as if the trailer has to be taken of the road for a period of time, we can tell you.

it’s no good finding out in the tracker report it missed a week if we don’t know why.


Hauliers with good reputations want to keep them. Afterall it’s taken them years of hard work to create it in the first place.


By working with these hauliers we can ensure your campaign is in good hands.

Did you know our best hauliers are paid more because they require less management on your behalf?

Snow and logisitics

How snow affects Uk logistics
Snow covered Motorway in North Wales

Last week saw the Uk grind to a halt as heavy snow fell, costing the UK economy an estimated Billion pounds a day!

But what does the haulage industry do? They can’t exactly work from home after all.

I proud to say that most of our hauliers reported that they still made their deliveries, in most cases a lot slower than normal.

And the UK should be thankful that they did because otherwise, the supermarket shortages we saw late Friday would be far more widespread across multiple sectors.

Supermarkets, for example, depend on multiple daily deliveries of fresh produce and perishables. Bread, milk or fruit and vegetables for example. You’d soon notice as we all did last week if one of these deliveries is missed.

Roling that out across other industries, where UK manufacturing relies on Just in time delivery, any delay can mean a costly factory shut down.

Eighty-five percent of everything we buy, eat, wear and use is moved by a UK-registered lorry or trailer, so it’s time we showed the industry the respect it deserves rather than moaning because your favourite biscuits are out of stock.

Without UK logistics our buy it when I want it, where I want it lifestyle just won’t work.

KFC – #NoChicken

Why KFC #NoChicken highlights the complexity of Logistics

Unless you’ve been abducted by aliens you’d have heard about KFC here in the UK running out of chicken. How can a chicken shop run out of Chicken!

The story was picked up around the world and to be fair, KFC handled the backlash well, publishing this advert a few days after it all started. At the time of writing about 3 of it’s 900 outlets are still closed.

KFC blamed its new supplier, DHL for the mix-up and supply issues.

It’s unclear what went wrong, it could have been a warehouse registration issue (Saftey Standards), an operational issue (Getting the right stock to the right shop) or a driver supply issue (simply having the right staff to load, drive or deliver the chicken.)

Whatever the issue, it’s clear we depend on Uk logistics, without them we wouldn’t be able to eat fried chicken when we want it!

Logistics is harder than it looks, especially when you add in a cold chain element. Bear that in mind next time a truck driver upsets you.

Hopefully, more blog posts like this to follow, showing how much UK PLC depends on its haulage industry to keep it moving.

Breaking News Update:

After writing, KFC has reinstated Bidvest it’s original supplier  for up to 350 of its outlets in the North of England and Wales

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