Seen Ice Lolly on a truck?
Since July 2018, Ice Lolly’s fleet has started to hit the road to drive their OOH (Out of home) advertising out on the road for the coming year.
So who are Ice Lolly?
Ice Lolly is a fast growing holiday comparison website in the UK. Their service is to help you find and compare deals on package holidays so that you can have a memorable once in a lifetime holiday with a very reasonable price.
With over 10 years of experience within the industry, they are a company with the expertise, experience, and knowledge to help find your ideal holiday.
You might have seen them sponsoring popular programs such as Ant & Dec’s Saturday Night Takeaway, Deal or No Deal and Catchphrase. Now you can see them on the road!
Their truck advertisement
The way Ice Lolly launched their truck advertising campaign was something we have never seen before. It was a launch event held for industry bloggers which included a truck that was filled with beach balls, games to be played and prizes to be won. The feedback received was a success making it a potential recurring event with plans to roll it out to shopping centres which you wouldn’t want to miss!
Their trucks will be driving in and around key regions in the UK including, London, Cardiff, Manchester, and Glasgow. With plans to increase the number of their trucks on the road, you will be sure to see one of Ice Lolly’s trucks on your path very soon.
Written on behalf of DrivenMedia By Alex Chan