DrivenMedia on Dragons Den again

Watch again: Ed on Dragons Den

Ed midway though his pitch

Exciting news! we’ve just learned Ed will be pitching us on TV again. A Dragons Den repeat this Sunday 17th June at 6pm on BBC2. Watch him pitch us in the Dragons Den that gets the dream team together of Ed and Jenny.

Will you be watching with us?

What’s it like working with a dragon?

Working with Jenny Campbell: The Cash Point Queen.
Ed midway though his pitch

If you’ve not watched Ed the “baby-faced entrepreneur” take on the Dragons in the fifteenth series of Dragons’ Den, we strongly urge you to.

Ed won over former banker and esteemed business advisor Jenny Campbell with his passion for success and brimming potential

But what’s it like to work with Jenny? 

“In my personal experience, fantastic!” said Ed, the Founder of DrivenMedia.

“Our first meeting was arranged shortly after the filming and it was extremely motivating. Jenny took the time to understand where DrivenMedia was and what we needed help on. She admitted that she can’t now drive anywhere without looking at the trucks that pass. She actively keeps an eye out for potential prospects and we discuss the best strategy for approaching them. 

I receive a lot of support from Jenny’s team including PR, IT, investments functions and much more. This is invaluable help, as most of the time it’s used as a sounding board and bouncing ideas between us. Jenny’s team is also brilliant at fixing issues and last-minute hold-ups and if I need to speak with anyone from the industry, they know someone. This support alone you can’t put a value on.

One part of my pitch you didn’t see was why I wanted the investment. Advertising is the kind of place where everyone knows everyone so it’s hard to break through. Often once you’ve done your first big campaign it breeds familiarity. I wanted Jenny’s black book to kickstart this process.  We’ve already had some success with a few introductions and I’m looking forward to many more fruitful conversations. Now the episode has aired and the secret is out, I can’t wait to see where the road takes us next.”

Roll on the next board meeting!

How 4Networking helped Ed in ‘The Den’

How 4Networking helped Ed in ‘The Den’
Ed midway though his pitch

Without the 4Networking Facebook community, I wouldn’t have applied to be part of the latest series of the BBC primetime business show Dragons’ Den.

You may be aware that my pitch was featured in last Sunday’s episode (Feb 11).

You may also be aware that multimillionaire Dragon Jenny Campbell invested in my business DrivenMedia – based out of Derby but operating nationwide.

The reason behind my taking the plunge to go on such a national and public platform, was the encouragement I received through this powerful online community.  Networking is a good habit for any business, especially when you’re a young entrepreneur looking to get your name out there.

You can make so many good connections, you can learn from others, you can even be mentored. It’s all about the relationships you build. In business, relationships are not just important, they are critical.

Kyle Raffo and Julie Scott were 4N members who first introduced me to 4Networking. It was after I visited the meeting in Tamworth they suggested I join the Facebook community. Being young in my business journey, I felt unable to commit financially at that time to becoming a passport member.

I assumed the community was for members only, yet that wasn’t the case. I was floored by how much good, strong engagement there was within the community and I would strongly advise anyone reading this to join the community with a view to becoming a paid-up member.

There are so many interesting posts, view and comments. If I get stuck or have a question it’s where I’ll go first. 4 Networking allows you to network virtually across the UK and for an entrepreneur this exposure is invaluable. Just to let you know – I am now a passport member. If you’d like me to 4sight, please email my team on [email protected]

It was one of these ‘interesting’ posts back in January 2017 that lead to me applying. The discussion was around what type of businesses do well on the show. I’ve watched Dragons’ Den since it’s started and for me, it would be a dream comes true if I actually got to appear on air.

I had previously applied and not heard anything back, so was unsure whether to commit time to applying again.  It was Steven Daniels’ comments and supportive messages that gave me the confidence to at least try again. I never expected to be selected to go forward let alone get my time to pitch in front of the Dragons.

However I realised appearing on the show could be a double-edged sword –  it could go really well and get a good reaction or my business could get torn to pieces in front of a UK wide audience. It’s a huge potential risk. My fate in the den and the verdict on my business is ultimately down to what a small group of individuals think and the reation of millions of viewers at home.

Yet many entrepreneurs, large or small, are risk-takers and I decided it was worth the risk thanks to the support I received from 4Networking. That support continued behind the scenes in the run-up to filming. (Not that they knew what I was doing!)

Also I’ve had months where I’ve not been able to talk about the experience and now is the time to say a huge thank you to 4N. You gave me the courage to take a risk, take a chance and enjoy the ride. With Jenny’s help and support, this is just the beginning.

Keep an eye out for me at a netwokring event near you!

My Dragons Den Experience

How was my time in the den?
Ed midway though his pitch

Going on Dragons Den is a once in a lifetime experience and I enjoyed every second of the day, even if I had walked out with nothing.

Getting an investment from a dragon was a dream come true, working with Jenny Campbell is fantastic and I can’t wait for what the future will hold.

This blog is a reflection of the day I spent in the studio being filmed, I hope you enjoy an insight into the process.

  • Early Start.

The day starts early, you have to be at the studio at 6:15 am. You set up your props, in my case five concept trucks, and five kept below to hand out to the dragons. The production team working on set that early are fantastic, they constantly gave ideas to improve how you presented yourself and your business. The road you see was constructed by the team and that’s the first time I see it!

The production team really do put you at ease, they help you practice your pitch and go the extra mile to give you the best chance.

I don’t really want to go into the ins and out of the day as I’m sure it changes season to season and I want to leave some mystery, in case you want to apply- if you’re thinking about it, just do it!

You don’t meet the dragons before, the first time you see them is when you walk out of the lift doors and deliver your pitch. This is strictly enforced and you have a guide whenever you are moving outside the designated room. I remember walking down a corridor and having to duck into a production room because one of the dragons was coming around the corner.

  • Go Time

You don’t know when you’ll be called into the den either, which I think really helps with your nerves. You can’t panic because 10 am is coming up quick.

The nerves didn’t hit me properly until the light went green and I went to wait for the lift. But I focused on my pitch and once I delivered it relaxed I mean whats the worst they can do.

You see 20 minutes on the TV, but I was in the den for nearly 2 hours. I don’t know how they condense that down, how they choose what to include and what they don’t include.

All the dragons were fantastic, all their advice has been used since filming. In hindsight, I think they were really tame, no fire-breathing directed my way! Perhaps that’s my age helping me.

I got an investment, which I was so pleased about, you couldn’t wipe that smile of me for weeks. Once those lift doors close behind you you’re taken for a debrief,  that’s what is shown after your time in the den.

  • After you leave 

From there, you’re lead into a dressing room, by yourself but I’m sure if you go in with people they’ll join you. You waiting for the next break in filming so you can meet your dragon or dragons.

You don’t know what happens to the other entrepreneurs, simply because they want to keep it a secret. But since some of those who were filmed on the same day have become firm contacts and I hope friends in due course. They are all so lovely and supportive.

My initial meeting with Jenny was fantastic, Tej and Touker took the time to come out and show their support. What more motivation do you need by three dragons giving you a pat on the back.

  • Post Recording

The Dragons Den team keep you as well informed as they can, and they want to be kept informed too. How’s working with a dragon etc! They are extremely supportive and following my appearance wanted to know what I thought.

Thank you to all the crew, the dragons (especially Jenny!) and those that kept my secret for so long.

Good luck to all entrepreneurs past and present and if you’re thinking of heading in. Hope this helped and feel free to reach out!

All the best

Ed Hollands

Ed Hollands stand in front of a white truck cab.


Guess what! A dragon is on my side!

Guess what! A dragon is on my side!
DrivenMedia on Dragons Den

If you didn’t watch DrivenMedia on the BBC TV program Dragons Den yesterday, then we’ve just spoilt the ending… Whoops, catch up on Iplayer before you read on.

If you did you’d be excited as us to learn that DrivenMedia attracted the attention of Dragons Den star, Jenny Campbell. Who invested £30,000 into the business in return for a 20 stake in the business.

Jenny’s investment has enabled us to shift up a gear in our plans for growth. A key part of Ed’s pitch in the den was the “black book” of contacts that a dragon could bring as well the opportunity to be mentored by a multi-millionaire investor.

DrivenMedia’s new fleet is just one of the projects DrivenMedia has been able to undertake thanks to Jenny’s investment.

We are certainly a business to keep your eye on.

Let us know what you thought of our appearance in the den.

Any Questions?
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