How many cars are there on the road?
Around 90% of the travels made are made on the roads and motorways in the UK, with the majority mode of road transport being via cars, taxis or vans.
According to the RAC Foundation, at the end of September 2018, there were 38.4 million vehicles licensed for use on the roads, and 31.6 million of them were cars. That is just over 80% of the licensed vehicles in Great Britain.
The average annual mileage per car in England is said to be around 7,200 miles as of 2017. There is a decreasing trend as the number of cars owned per household has decreased. However, company cars, on the other hand, have more than double the mileage of around 18,000 in comparison to the private car 7,200 miles. Which means truck advertising reaches those on business as well as individuals.
There are roughly around 26.5 million working people aged between 16 to 74 in the UK and around 15.3 million drive while 1.4 million gets a lift.
With each vehicle covering an average of 7,200 miles a year and around 15.3 million drivers commuting to work, it makes it one of the most cost-effective ways of advertising. Advertising along the roads and motorways is giving the people a chance to see your product, your brand, and as it is during a boring activity it is more likely to retain in their minds and how else can you reach them apart from truck advertising?