DrivenMedia, one of the fastest growing truck advertising companies since launching back in 2015. They have now amassed over 50 active trucks in their fleet by 2019.
The question is how to spot a DrivenMedia Campaign?
The answer? Simply drive along the motorways in the UK and there is a possibility for you to see one of these trucks yourself. The more you drive and the more trucks we launch the more chance you have of seeing one.
As they move, sometimes it’s just being in the right place at the right time.
But how can you tell?
When you see a truck with a company branded all over it, there is a high likelihood of it being one of ours.
Just have an eye out for the DrivenMedia logo placed on the rear or the side bars of a truck. The location of our logo will vary depending on the company and what sort of advertisement they wanted. A full wrap advertisement covering the entire truck or just a rear advertisement covering just the back of the truck. Alternatively, check out our clients and see for yourself. (not all of our trucks have our stickers on… someone… Ed… forgot to bring our stickers!)
Even though we have trucks on pretty much any motorway across the UK. If you want to increase your chances of seeing one of our trucks then, drive along these specific motorways the M1, M6 and the M25, as they have a higher frequency of DrivenMedia trucks.
If you see a DrivenMedia truck out there, remember to take a picture and send it to us! Just look for the purple banner!
See some example locations of our branding are shown below;
SIde Pannel Location
Where will you see our campaigns?
Truck advertising is using commercial trucks effectivity as mobile billboards.
So where would you be most likely to see our campaigns on the road?
The answer is: Anywhere in the UK, especially near a motorway or major road.
Yes, you read that right, anywhere, you could potentially see one of our campaigns along the M1, M25 or the M62 as well as the centre of London, Manchester or Glasgow or perhaps at the end of your street! It is all dependent on our advertisers and our haulage partners, campaigns can travel nationally right across the UK from their base or around a specific area such as the Midlands.
According to Forbes, one of the key factors that determine whether an advertising campaign is ‘effective’ or not is the question is it memorable?
It is a fact that driving can be a very monotonous task for someone to undertake on a daily basis, commuting from one place to another. This boredom leads the driver to become a lot more retentive of the information provided around them. This makes truck advertising along motorways to be one of the most cost-effective ways to advertise your brand! A 97% recall rate from truck advertising says it all.
Moose Juice's (Harper Innovations') Truck Advertising Campaign
Client: Muscle Moose – Moose Juice
Format: Rear only
Campaign Length: 3 months
Coverage Area: Uk Wide -M1, M6 focus.
Launch Date: October 2018
Miles covered: Ongoing.
Launch photo below
A Second truck was launched for Moose Juice with an M6 focus in February 2019, take a look at a shot of it leaving the yard below