Advertising in the News: Can Advertising Save vegetables?

Can Advertising Save Vegetables

Here at DrivenMedia, we love to highlight when advertising has made the news as well as our view on it.

A BBC News article, published on the 27th March 2018 highlights the story of a former advertising executive has switch sides in the battle for which foods we put in our mouths.

You can read the full article here: 

News Article Summary

Advertisers have been perfecting the art of promoting food, mostly fizzy drinks and fast foods but can they now drive the comeback of vegetables?

“Popeye’s green-veg-fuelled antics were credited with boosting US spinach sales by a third during the Great Depression of the 1930s.”

Currently, only 1.2% of all advertising spend in the Uk food industry is aimed at promoting vegetables, according to campaign group the Food Foundation.

Dan Parker, thinks it’s time to turn the tables and is using his experience as an advertising executive to drive the change towards a healthy plate.

Vegetables have been promoted using the health card by Public Health England, this makes eating them a chore and not something we enjoy.

That is the message behind his charity Living Loud.

For years advertisers have normalised potentially unhealthy habits, like a mid-morning or Mid-afternoon snack or that eating a larger portion is socially acceptable.

Veg has to be fun and appealing not boring and a chore.

Our Thoughts

With obesity on the rise in the Uk, we can certainly see his point. Fast food adverts could be deemed unacceptable but we don’t see them like that because society has changed.

Previously collectively advertisers must have spent billions to create this time of social change, is it too little too late?

We don’t think so. With some clever creative, like they have planned and using broadcast advertising across a range of media the tide will turn and we’d like to help.

So Dan, we’d like to help drive a healthier change. Include a medium that not crowded with food adverts. That can drive change nationally and impactfully across all demographic categories.  We’d love to help and use our truck advertising knowledge & experience for good.

15 young entrepreneurs to watch

Ed named 1 of 15 young entrepreneurs to watch in 2018

Ed has been named 1 of 15 young entrepreneurs to watch in 2018 by Startups.co.uk.

Naturally, we’re delighted that Ed has been recognised as a leading young entrepreneur in the UK. You can check out the coverage here and Ed’s profile here.

Ed commented “this is fantastic news not only for myself but DrivenMedia and the outdoor advertising medium of truck advertising as a whole.

This is not a time to stop and celebrate as yet, we still have a long way to go. With Jenny’s support, I want to build DrivenMedia into a leading outdoor media owner”

KFC – #NoChicken

Why KFC #NoChicken highlights the complexity of Logistics

Unless you’ve been abducted by aliens you’d have heard about KFC here in the UK running out of chicken. How can a chicken shop run out of Chicken!

The story was picked up around the world and to be fair, KFC handled the backlash well, publishing this advert a few days after it all started. At the time of writing about 3 of it’s 900 outlets are still closed.

KFC blamed its new supplier, DHL for the mix-up and supply issues.

It’s unclear what went wrong, it could have been a warehouse registration issue (Saftey Standards), an operational issue (Getting the right stock to the right shop) or a driver supply issue (simply having the right staff to load, drive or deliver the chicken.)

Whatever the issue, it’s clear we depend on Uk logistics, without them we wouldn’t be able to eat fried chicken when we want it!

Logistics is harder than it looks, especially when you add in a cold chain element. Bear that in mind next time a truck driver upsets you.

Hopefully, more blog posts like this to follow, showing how much UK PLC depends on its haulage industry to keep it moving.


Breaking News Update:

After writing, KFC has reinstated Bidvest it’s original supplier  for up to 350 of its outlets in the North of England and Wales

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