Where will you see our campaigns?
Truck advertising is using commercial trucks effectivity as mobile billboards.
So where would you be most likely to see our campaigns on the road?
The answer is: Anywhere in the UK, especially near a motorway or major road.
Yes, you read that right, anywhere, you could potentially see one of our campaigns along the M1, M25 or the M62 as well as the centre of London, Manchester or Glasgow or perhaps at the end of your street! It is all dependent on our advertisers and our haulage partners, campaigns can travel nationally right across the UK from their base or around a specific area such as the Midlands.
According to Forbes, one of the key factors that determine whether an advertising campaign is ‘effective’ or not is the question is it memorable?
It is a fact that driving can be a very monotonous task for someone to undertake on a daily basis, commuting from one place to another. This boredom leads the driver to become a lot more retentive of the information provided around them. This makes truck advertising along motorways to be one of the most cost-effective ways to advertise your brand! A 97% recall rate from truck advertising says it all.
April King's Truck Advertising Campaign
Profile My Driver Truck Advertising Campaign
The formats you can choose for your truck advertising campaign
Truck advertising formats! It’s a tricky question we ask our clients.
A single format or a hybrid campaign?
So we’ve created this mini-guide to walk you through each format and how hybrid campaigns work.
Enjoy, click below to find out more about each.
A look at Full Wrap truck advertising campaigns
Truck advertising can be hard to get your head around if you’ve only recently come across the medium.
Here’s a quick guide into rear only campaigns; what they are, why choose them and of course some example client campaigns.
What is a rear only truck advertising campaign?
A rear only campaign is a simple as it sounds, both the back doors of a truck.
it’s one of our most popular truck advertising formats.
Why choose Rears' only in your advertising campaign
Rear only adverts have an incredible average dwell time of 48 seconds for following motorists, this space can also accommodate longer copy. Ideal for product placement or “action statements”.