Going Green In Transportation

The Transport Industry: Going Green

becoming greener in haulage

With pressure to improve urban air quality, several UK initiatives are driving the change in the automotive industry to make it greener and less impactful on the environment.


Both pure and hybrid electric vehicles (commonly referred to as EV’s), are noticeably a new aspect of the United Kingdom’s automobile industry. The commercial vehicle sector contributes 33% of the greenhouse gas emissions from road transport. With increasing attention on urban air quality, emissions of nitrogen oxides are coming under greater scrutiny.


With the introduction of incentives such as deposit contributions and lower road tax, the sales of electric vehicles have reached a record high, accounting for one in every 12 new cars purchased in the UK. The Office for Low Emission Vehicles has provided funding for the installation of charge points via several grant schemes, including the financing of up to 75% towards the cost of installing electric vehicle charge points at domestic properties across the UK.


With governments around the world setting ambitious plans to ban the sale of petrol-and-diesel-only cars, the introduction of electric-powered utility vehicles – like Tesla’s truck – in a range of industries will be essential for a truly decarbonised transport system.


At DrivenMedia, we’re conscious of the impact that the transport industry has on our environment, that’s why we’re always looking at ways we can reduce our wastage. A typical full wrap campaign usually consists of just three components; The trailer curtain, rear vinyl and a GPS tracker.


With an average advertising area of over 86 Sq m, the two curtains makeup almost 80 Sq m. of this, and have a lifespan of more than five years. However, if a campaign is to end before then, for example, if the artwork is changed and the curtain is no longer needed, this mighty piece of durable vinyl would normally go to landfill.


We saw this as a huge waste and an opportunity for us to lower our carbon footprint. That’s why we’ve partnered up with fashion brand M-24 (www.m-24.co.uk) who create all sorts of bags and accessories out of our recycled truck curtains. M-24 salvages curtains from all corners of the UK and recycles them out of their HQ in Somerset.


Recycling one curtain at a time, we’re always making your advertising go further, even after your campaign has ended.

Truck Advertising Process

The Truck Advertising Process

You may wonder about the truck advertising process. How do we take your idea and requirements and end up with a fantastic campaign? Well, this is the blog where you will find out.

A Starting Point

Every brand or advertiser will come to us at a different stage and that’s ok!

Some have the artwork ready to go and an idea of how they’d like to use truck advertising too. Others have just about truck advertising and want to find out more. If that’s you, click here to find out what truck advertising is.

We like to work with you, to create a campaign that best meets your needs.

For the purposes of this blog, we are going to assume that you have some idea of what you’d like to do and the coverage area you’d like to target with your campaign.

Every truck advertising process if different, but this with guide you through the key stages.

Campaign and Truck Selection

You’ve now told us where you’d like to target and you know how many trucks you want to advertise on. Brilliant! We start matching you with potential trucks and getting them measured up ready for the next stage. This happens alongside us finalising the contractual details.

Finalising Your Creative

The truck measurements are used to create a template (Shown below), which is then used to create the final artwork.

It’s important to note until your artwork is signed off, you can continue to made alterations to it, but once it’s been signed off and sent to print we can’t do anything to it.

Signing Off Your Artwork

Artwork sign off is an exciting stage in your truck advertising process. It’s the final stage before you’ll see it on your trucks.

Here’s what a proof will look like, to approve you simply sign and return. We do the rest.

Artwork Sign Off, the Truck Advertising Process


That time has finally come, your artwork has been printed onto a trailer curtain and/or viynl.

It’s been dispatched and we arrange fitting for you. This is quite often the most time-consuming part for us as we have to intercept the trailer and give it back to the haulier within normally 2-3 hours.

Once installed, launch pictures are taken and it’s launched onto the road.

You can see some of the campaigns we’ve launched and their launch pictures here. 

This is the end of the truck advertising process as we move onto campaign tracking and management.

Broadcast Advertising with DrivenMedia
DrivenMedia’s Branded Trailer

We’ve used extracts from the truck advertising process of launching a fleet of our own.

Other Blog Posts You Might Enjoy.

Truck Advertising Lead time

What's the lead time for a truck advertising campaign?
Ed stands in front of a campaign mid-installation.

This is a question that we are commonly asked by our customers, various factors influence lead time but the main factor is the truck advertising format you choose for your outdoor advertising campaign.

Just so you know our campaigns are built to withstand the harsh road environment and have a lifespan of much longer then you’ll need them, typically five years. Why’s that? So you can extend your campaign without needed to pay for production again.


  • Full Wraps

On average our full wrap campaigns, take three weeks from artwork confirmation to being installed and being ready to go. The slowest element of the process is the creation of your trailer curtains as these have to be printed, lacquered, internal webbing stitched in and the buckles attached.

  • Rears

Rear only advertisements are much quicker to install, they are just the back doors after all. As this just digitally printed vinyl, it can be printed under 48 hours and be on your truck within a week.


Other factors that influence the lead time of your campaign include;

Before Artwork Acceptance

These are the stages before our official lead period, that you might want to take into account.

  • Artwork quality

Artwork tends to be the main delay in launching campaign, this why we have an artwork proof stage and is no longer part of this process. A truck is a massive space, bigger then you think. We’re here to help if you’re stuck, we want your campaign to look fantastic after all.

  • Planning

Booking your campaign in advance especially the larger ones allows us to optimise our production process to minimise delays in getting your campaign on the road.

During The Print Process

  • Campaign Payment

We normally won’t launch a campaign unless your campaign has a been fully paid up. This is because of the short-term costs we face when purchasing all the materials to launch your campaign, launching your campaign without payment puts extended pressure on our cash flow.

Of course, if you’re having issues paying for your campaign, talk to us we’re a friendly bunch and can go ahead with a guarantee or delay your campaign without further costs.

  • The number of advertising trailers in your campaign

Having more trailers means we can bulk manufacture your campaign meaning your campaign can be optimised through the production process and reducing the lead time of your campaign on a per trailer basis.

  • Hauliers

During some busy periods of the year, like just before Christmas, we struggle to get a hold of your trailers to install your advertising material because they’re just so busy.

If you still have a question about lead times, get in touch!

You don’t just earn money by being a DrivenMedia haulier, you can save money too

Why become a haulage partner?

Aside from earning money by allowing advertising to be hosted on your fleet, our haulage partners can save money from new curtains of their own to fleet insurance thanks to a number of offers from selected suppliers and partners.

Take a look below for our offers and the information they’ll need from you.

Fleet Insurance

Required Infomation;

  • Your contact information (Name, number and email).
  • Renewal date

Email this to: [email protected] and we will pass onto our partners.


Required Infomation;

  • Your contact information (Name, number and email).
  • What you want telematics to do
  • What you currently spend to achieve this

Email this to: [email protected] and we will pass onto our partners.

Trailer Curtians

Required Infomation;

  • Your contact information (Name, number and email).
  • Curtain drop (if known)
  • Pole centre measurement

Email this to: [email protected] and we will pass onto our supplier.

Other Offers

We’re adding offers all the time, bookmark this page or sign up for our e-newsletter  (Don’t forget to make sure you identify yourself as a haulier)

If you’d like to add your offer, please ring the office on 01332 416 449

What Happens After Your Campaign?

What happens post-campaign?

Recently you would have seen a few of our campaigns finish and rather than be extending they have new creative applied. So what happens to the old campaign?

Now before we start lets break down the components of a campaign; Trailer curtain, Rear vinyl and a GPS tracker. Now obviously you have the option of different formats when you pick your campaign, removed resources are all different so a rear campaign only has the rear vinyl and a GPS tracker etc.

Once we understand what makes up a campaign, let’s look at the options when it comes to renewal. You can renew and extend your existing campaign, you can relaunch with new creative and replace the advertising material, you can temporarily stop your campaign and store the advertising material, great for seasonal campaigns. Unfortunately, the rear vinyl once removed cannot be replaced, so a new rear will need to be printed. Or finally, the last option which very rarely happens stop the campaign completely.

Using the example of the #DerbyUniLorries creative, let’s follow what happens when you replace your existing campaign with new creative.

Stage 1: What’s happening next
Communication with customer starts several months before the need of the campaign around the next stages; Renewal, new campaign, store or remove. As we’ve already established The University of Derby opted to update their creative.

Stage 2: Establish renewal date
As per the customer’s request work is started on the new campaign, a rough replacement date is set and a timeline established. Due dates, processes etc. This makes it clear the dates we’re aiming for and what we need when.

Stage 3: Installation Day
New advertising material delivered to site prior to installation, installation crews turn up on the day and the truck booked to have the new creative applied.

Each element of the campaign removed and replaced;

GPS Tracker – Redeployed to new University of Derby Campaign on the existing truck

Rear Vinyl – Unable to be recycled removed and disposed of (usually on site). We’re always looking to be greener, so this may change in the future

Trailer curtain – Removed to DrivenMedia’s office, for next stage.

Stage 4: Prepare for recycling or re-use.
Depending on the clients request the curtains are prepared for the next stage. This involves removing the buckles, which are either stored as replacements for existing campaigns or sold for use commercial on fleets across the world.

Recycled curtains have two options;
They can be turned into bags or other fashion accessories by manufacturer Freitag. Find out more about this process here.- Freitag

Or they can be recycled into wear bands for new and existing curtains (reducing the wear on the martial caused by the bottom of the cargo area (the Rave) or used to repair damage caused by cargo thief’s slashing curtains. Either way, the campaign is unrecognisable.

Reused curtains again have a couple of options;
They can be donated to a refugee campaign, increasing the PR value after the campaign has finished. Trailer curtains make brilliant shelters because they’re weatherproof and very hard wearing.

Either that or they are reused locally by golf clubs, sailing clubs or other sports clubs as coverings etc. With reusing the curtains your campaign is still visible.

Any Questions?
contact us