How to spot a DrivenMedia campaign

DrivenMedia Spotting

Truck Advertising UK

DrivenMedia, one of the fastest growing truck advertising companies since launching back in 2015. They have now amassed over 50 active trucks in their fleet by 2019.

The question is how to spot a DrivenMedia Campaign?

The answer? Simply drive along the motorways in the UK and there is a possibility for you to see one of these trucks yourself. The more you drive and the more trucks we launch the more chance you have of seeing one.

As they move, sometimes it’s just being in the right place at the right time.

But how can you tell?

When you see a truck with a company branded all over it, there is a high likelihood of it being one of ours.

Just have an eye out for the DrivenMedia logo placed on the rear or the side bars of a truck.  The location of our logo will vary depending on the company and what sort of advertisement they wanted. A full wrap advertisement covering the entire truck or just a rear advertisement covering just the back of the truck. Alternatively, check out our clients and see for yourself. (not all of our trucks have our stickers on… someone… Ed… forgot to bring our stickers!)

Even though we have trucks on pretty much any motorway across the UK. If you want to increase your chances of seeing one of our trucks then, drive along these specific motorways the M1, M6 and the M25, as they have a higher frequency of DrivenMedia trucks.

If you see a DrivenMedia truck out there, remember to take a picture and send it to us! Just look for the purple banner!

See some example locations of our branding are shown below;

Rear Location

SIde Pannel Location

Truck Advertising for Hippo

Hippo's Truck Advertising Campaign

Client: Hippo

Format: Full Wrap

Campaign Length: 12 months

Coverage Area: Uk Wide

Launch Date: February 2019

Miles covered: Ongoing.

Launch photo below

Hippo's truck advertising

Truck Advertising for Nylacast

Nylacast's Truck Advertising Campaign

Truck Advertising for Equipsme

Equipsme's Truck Advertising Campaign

Client: Equipsme

Format: Full Wrap

Campaign Length: 12 months

Coverage Area: Uk Wide

Launch Date: January 2019

Miles covered: Ongoing.

Launch photos below

truck advertising campaign for equipsme

Ice Lolly on a truck?

Seen Ice Lolly on a truck?

Ice Lolly Truck Advertising

Since July 2018, Ice Lolly’s fleet has started to hit the road to drive their OOH (Out of home) advertising out on the road for the coming year.

Find out more about Ice Lolly’s Campaign

So who are Ice Lolly?

Ice Lolly is a fast growing holiday comparison website in the UK. Their service is to help you find and compare deals on package holidays so that you can have a memorable once in a lifetime holiday with a very reasonable price.

With over 10 years of experience within the industry, they are a company with the expertise, experience, and knowledge to help find your ideal holiday.

You might have seen them sponsoring popular programs such as  Ant & Dec’s Saturday Night Takeaway, Deal or No Deal and Catchphrase. Now you can see them on the road!

Their truck advertisement

The way Ice Lolly launched their truck advertising campaign was something we have never seen before. It was a launch event held for industry bloggers which included a truck that was filled with beach balls, games to be played and prizes to be won.  The feedback received was a success making it a potential recurring event with plans to roll it out to shopping centres which you wouldn’t want to miss!

Their trucks will be driving in and around key regions in the UK including, London, Cardiff, Manchester, and Glasgow. With plans to increase the number of their trucks on the road, you will be sure to see one of Ice Lolly’s trucks on your path very soon.

Written on behalf of DrivenMedia By Alex Chan

Truck Advertising campaign for Ram Energy

Ram Energy's Truck Advertising Campaign

Client: Ram Energy

Format: Rear only

Campaign Length: 12 months

Coverage Area: Derbyshire/Derby

Launch Date: January 2019

Miles covered: Ongoing.

Launch photo below

First Look at Ram Energy's truck advertising campaign

Truck Advertising for Viola Corporate

Viola Corporate's Truck Advertising Campaign

Client: Viola Corporate

Format: Full Wrap

Campaign Length: 3 months

Coverage Area: Wales

Launch Date: December 2018

Miles covered: Ongoing.

Launch photo below

Viola Corporate truck advertising

Truck advertising for The Funky Iron Company.

The Funky Iron Company's Truck Advertising Campaign

Client: The Funky Iron Company

Format: Full Wrap

Campaign Lenth: 12 months

Coverage Area: Uk Wide

Launch Date: November 2018

Miles covered: Ongoing.

Launch photos below

Funky Iron Truck Side
Funky Iron truck Rear

Where might you see our truck advertising campaigns?

Where will you see our campaigns?

Truck advertising is using commercial trucks effectivity as mobile billboards.

So where would you be most likely to see our campaigns on the road?

The answer is: Anywhere in the UK, especially near a motorway or major road.

Yes, you read that right, anywhere, you could potentially see one of our campaigns along the M1, M25 or the M62 as well as the centre of London, Manchester or Glasgow or perhaps at the end of your street! It is all dependent on our advertisers and our haulage partners, campaigns can travel nationally right across the UK from their base or around a specific area such as the Midlands.

According to Forbes, one of the key factors that determine whether an advertising campaign is ‘effective’ or not is the question is it memorable?

It is a fact that driving can be a very monotonous task for someone to undertake on a daily basis, commuting from one place to another. This boredom leads the driver to become a lot more retentive of the information provided around them. This makes truck advertising along motorways to be one of the most cost-effective ways to advertise your brand! A 97% recall rate from truck advertising says it all.

Moose Juice on a truck

Moose Juice's (Harper Innovations') Truck Advertising Campaign

Client: Muscle Moose – Moose Juice

Format: Rear only

Campaign Length: 3 months

Coverage Area: Uk Wide -M1, M6 focus.

Launch Date: October 2018

Miles covered: Ongoing.

Launch photo below

Moose Juice on a truck
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