Logistical Slang

Logistical Slang and what they mean

During our work with our haulage partners we come across many logistical slang words, so we’ve compiled a list of them in case you hear us muttering them.

Alphabetically sorted for ease of reading

  • Backhaul or Backloading – A return load, allowing hauliers to make money from both legs of their journey.
  • Cab – The living/working area of a truck
  • Cargo – The goods within the trailer or lorry
  • Drop – A delivery
  • HGV – Heavy Goods Vehicle (normally above 3.5 tonnes)
  • LGV – Light Goods Vehicle
  • Load – A pick up of goods or the cargo held within the truck
  • Multi-drop – A route with multiple deliveries, e.g Drop at Birmingham and Manchester.
  • Rigid – A lorry, cab and cargo area are permanently attached.
  • Tautliner – A curtain sided trailer.
  • Tractor unit – The part of the truck that drives the trailer.

Think we’ve missed one? let us know and we’ll add it.

Trucks, Trailers and lorries What’s the difference?

Trucks, Trailers and lorries: What's the difference?
Image of a Motorway at dusk

It’s hard to tell the difference between a truck, trailer and lorry when you’ve not come across them before. That’s before you add in trucker terms such as tautliner or rigid.

Here’s how to spot the difference and impress your colleagues.

  • TRUCK

A truck is a colloquial term for a heavy goods vehicle, it’s originally an American term. So a truck is a trailer (and cab) as well as lorry.

  • TRAILER

A trailer requires a cab or tractor unit to move. All available space is used to accommodate cargo. Sometimes called a HGV (Heavy Goods Vehicle). Usually used to transports cargo long distances due to its size and resulting weight.

DrivenMedia’s Branded Trailer
  • LORRY

A lorry is a self-contained unit, with space for cargo and cab all attached together. Sometimes called a LGV (Light Goods Vehicle) Usually used for smaller deliveries or into urban areas as it’s smaller size allows it easier access into these tight spaces.

DrivenMedia's Branded Lorry
DrivenMedia’s Branded Lorry

What type of vehicles are truck campaigns launched on?

What type of vehicles are truck campaigns launched on?
Action shot of our campaign

You may have learnt that a truck advertising campaign encompasses both trailers and lorries in a previous blog post. But what vehicles do we look to launch our customers on?

We believe bigger is better, so regardless the coverage you’ve requested we will find the largest vehicles to maximise the impact your campaign has.

National campaigns are always trailers because they travel the furthest and have the biggest impact on road users.

Trailer advertising campaigns spend over 80 of their driving time on motorways and A roads and a minimal amount of time in urban centres, typically under 10

Regional campaigns tend to be lorries, as lorries have a smaller operating area and can get into urban areas more easily. Economically and environmentally it’s more efficient to take 1 return trip with a trailer and cab than multiple trips with a fleet of lorries.

Lorry advertising campaigns spend less time on major roads when compared to a trailer advertising campaign however they spend much more time in population centres. Typically 55 of their driving time on Motorways and A Roads and over 30 in towns and cities.

When picking vehicles, we also consider the following;

Haulier’s reputation and respect within the industry.

Vehicle maintenance and cleanliness.

Location and typical routes.

Why we track the trailer and not the cab?

Why we track the trailer and not the cab?
Hand holding a phone, with a location highlighted.

This is one key differentiation between DrivenMedia and our competitors, we have our own system of GPS trackers attached magnetically to the haulier’s trailers whereas our competitors rely on the hauliers own telematics systems normally installed in the cabs.

  • Accuracy

You’re only interested in where you’re trailers been, that’s where your advert is and that’s what you’ve paid to be on. Cabs and trailers are two different things, and the combination of trailers and cabs changes every day. Also with GPS tracking on the cabs, you don’t know which trailer has been attached to the cab if any, so it’s harder to identify exactly where your trailers been.

  • Accountability

Using our own GPS trackers allows better accountability of your advertising campaign, not only for the accuracy of reporting but it allows you as an advertiser to log in at any time and see where your campaign is and where it has been. We like our advertisers to stay on top of where their campaign is.

  • Ease of Access

All your data in one place, what’s easier than that? As we run campaigns across multiple hauliers we can ensure all your tracking data is in a single location. Using hauliers own GPS data you may have multiple logins into multiple systems.  You only need to learn to use one system which is much simpler and easier.

  • Final Thoughts

Yes, investing in our own GPS tracking trackers and software increases the cost of our campaign to our advertisers but we believe it’s worth it as it aligns with our vision: To make truck advertising an accountable advertising medium.

If you’d like to take a look at our GPS tracking software, book a meeting with one of the team. 

Email: [email protected]

Phone: 01332 416 449.

Meet One of Our Hauliers – DTS

Our Haulage Partner:
DTS Logistics

Your entrusting your brand to our haulage partners, which is why we thought you should get an insight into who they are.

One of our most recent fleets to join DrivenMedia is DTS logistics, based in Cramlington, Northumberland in the North East of England.

We spoke to Dan Hargreaves from DTS to find out more;

  • What made you want to offer the space on DTS’s fleet for advertising?

“DTS is currently mid-way through our FORS accreditation, we have recently been awarded “Silver” standard.

When we took on the FORS compliance we didn’t do it just to get more work from other sources. We did it to strengthen the brand and to promote an accreditation that ultimately makes road transport safer, more economical and adds to its sustainability. Adding additional income streams from our trailers is part of this and how we came across the idea of truck advertising.

We believe in cooperation it’s as important to us that our trailers look amazing with or without an advert on. It’s taking pride in what you do. We value creating links with advertisers big and small.”

  • Why did you Join DrivenMedia’s available fleet?

“When Sean McAndrew (General Manager) and John Fowler (Finance Director) started throwing idea’s around the office they pulled together a cracking idea of offering the space on our fleet to companies to advertise on.

This idea also made a little bit of money with an additional income stream by welcoming brands to advertise on our trailers, part of FORS requirements to strengthen the business we operate.

Sean and John passed the idea onto me to further investigate in who we could approach about the idea, I noticed the concept of truck advertising wasn’t as widespread as we thought it should be. One of our trailers must be seen by a lot of people every single day.

After some in-depth research into a few companies, a few of whom I contacted. Driven Media stood out thank their prompt response to my email and how open they were about the process.

Before I even tried to contact DrivenMedia, I’d found the history of the company and the story behind the business to be truly inspiring, to the extent I even googled the business to find out more.

The fact that his own university, The University of Derby supported Ed [DrivenMedia’s Founder] and even purchased a campaign of their own meant a lot and we wanted to be part of this story going forward.

Being able to see where the company came from, and what DrivenMedia, previously known as The Advert Man’s ambitions were made choosing the right company very easy.”

You can find the web page about Ed as a graduate of The University of Derby Here.

  • How many trailers are available?

“At present we have 30 trailers, we are hoping to double this amount as soon as possible with the possibility of other UK depots in the near future. We’re a fast-growing haulage firm and offering the advertising space on our fleet helps us to grow quicker.

We intend to offer as many trailers as DrivenMedia can advertisers for!

  • Where does your fleet go?

“Our wagons cover the entire length and breadth of the UK, including daily coverage throughout Northern Ireland. [See picture for an example]

Our fleet goes wherever the work requires, this includes as far south as Dover and as far north as John ‘o’ Groats.”

  • Are there any businesses you’d really like to advertise?

“We welcome all and any kind of businesses to advertise on our trailers, we would love the chance to host some household names whilst our fleet is roaming around the UK but equally happy for smaller and lesser-known companies.

Like I stated previously, we are all in this together! You help us grow and we help your brand gain awareness and exposure across the Uk.”

Any Questions?
contact us