Truck rear advertising serves as a ‘positive distraction’ for those drivers who are bored stiff on the road, in traffic; this is a sure-fire way to be at the forefront of their minds. Even in moving traffic. the average dwell time is 48 seconds.
Being directly in the driver's eye line makes truck rear advertising hard to miss, even more so in traffic. What better place for your advert than in front of over 20,000 highly receptive drivers on a daily basis.