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High impact, great value, Guaranteed quality on-truck advertising across the UK


A brand looking for exposure and awareness

Media Agency

An agency looking at campaigns for your clients.

Fleet Operator

A Haulier looking to generate a new income

High impact advertising where you can reach 55,000 people each day your advert is on the road. Great value out of home advertising which has a CPM that’s below 75p (CPM = cost per thousand). Guaranteed quality advertising with cleaning, tracking, social shares and reports delivered to you.

Advertising formats

DrivenMedia offers two formats. Our full wrap is both sides, which can be rigid or curtain sider trucks) and the back of the truck. This option gives you the fleet leader or the appearance of having your own truck making deliveries. The second format is the rear only option (the back of the truck) which is the prime space.

Rear Only

Full Wrap

Cheeky Panda

Who is on the road?

Truck advertising works for a range of industries, services, products and brands. Our advertisers range from builders merchants to online car finders.

DrivenMedia CLients

Find your industry and see who is advertising. Hear about what they have achieved plus what they have to say about working with DrivenMedia.

Philip White

Commercial Director, Carsnip

“Carsnip launched our advertising with DrivenMedia in December 2020, this was in the middle of the Pandemic and yet we were always informed of the changing traffic on the roads, we could not have asked for more information or transparency about our campaign.

We are pleased with the results we are seeing and we’re already looking at extending our fleet for years to come. Thank you, Ed and team DrivenMedia.”

Ian Pitt

General Manager - Compare HGV Insurance

“The ability to reach a vast audience with your brand at a fraction of the cost of mainstream media channels is what Driven Media do best.  The quality of materials they use are first class and the flexibility and desire to work with your brand is of utmost importance to them.  Not only are Ed and his team consummate professionals, they are also very commercially aware, something that often lacks in this day and age.  They really are a pleasure to deal with”

Dave Timmis

Managing Director, Leasing.com

“As part of our rebrand launch campaign for Leasing.com we booked a fleet of trucks with DrivenMedia. As the original & leading car leasing price comparison site our goal was to reach as many motorists across the UK to let them know about our new brand name.

Trucks were a perfect part of the marketing mix for that and through the real time location tracking we can see that we must have reached every corner on the UK at some point over the 12 month campaign”

Colin Paterson

Head of Marketing - Drivetech

“The DrivenMedia proposition for mobile advertising is genius in its simplicity, and professional in its execution for client advertisers. Ed’s ethos around great customer service is the icing on the cake and their vehicle (ad) tracking reporting is terrific. A really novel medium with great reach.”

Darren Pengally

Head of Marketing & Commercial Actions, Eurorepar Car Service

“Driven Media provide an extremely cost effective way of getting a brand in front of new audiences. This is supported by great analysis of campaign performance and creative input from Ed and the team

Jonny Kidd

Managing Director, Media Clarity

I instantly liked Ed at Driven and he was very keen to offer a preferable long term deal with lots of added value for our client. He is a relationship builder and wants to deliver on his promises and I know he has the customers best interests at heart.

Jonny Kidd

Managing Partner, This Is Energy

We worked with DrivenMedia to deliver one of the core elements of a very successful campaign for The Athletic during the Euros in June 2021. Ed and his team couldn’t have been more helpful in introducing us to a media we’d not used before. They also bent over backwards to help with a particularly ambitious stunt involving the England team coach!

Kev Chesters

Strategy Partner, Harbour

“Seamless. Fun. Involved. It always felt like a partnership working together rather than supplier/agency. Whatever needed to be done was done. Perfect working relationship. It was great to see the work in action and it delivered in spades in terms of the objectives and coverage by far the best bit was when the stunt came together and we saw the coach emerge from behind the truck. AMazing, we couldn’t have planned it better.

Hannah Scragg

Head of marketing, Zoek Recruitment

“DrivenMedia have been great for helping build on our Zoek brand awareness campaigns, seeing the positive impact truck advertising brings leading to increased traffic to our job site.

Ed is a real pleasure to work with and kindly extended our truck advertising following the months of lockdown, making sure we didn’t miss out on opportunities to get noticed on the roads and making the most out of our campaign.”

Martyn Gould

CEO, yboo

We used DrivenMedia to kick start YBOO’s OOH media campaign. We loved the idea of ‘huge messaging’ and the Value Proposition of being shown on the back of a truck.

Working with DrivenMedia was easy and the campaign has had a large impact.

Danny Whittington

From the moment that I saw Ed on Dragons Den, I knew his innovative and creative concept of advertising would be a perfect fit for my app. I am creating ‘an agency driver revolution’ and where better to ‘hit my target audience between the eyes’ than an advert on the back of a truck, something I never thought was an option.

Ed and his team is an absolute pleasure to work with and the impact of his advertising is second to none. We had leads within hours of the truck hitting the road for the first time. Plus pound for pound it’s the most effective form of advertising that I have come across.

Roll on ‘The Revolution’ and roll on Ed and DrivenMedia as the world is our oyster, I look forward to seeing where our trucks will go next.

Dominic Ponniah

CEO and Co-Founder

We were looking for a branding opportunity with high-impact. Ed and his team totally delivered! The response we got exceeded all expectations. I was also particularly impressed by the way Ed took time to ensure every last detail was perfect. The whole experience of working with Driven Media was easy, seamless and professional. I highly recommend them.

Gavin Shay

Cofounder, Equipsme

As a start-up business with zero brand awareness we carefully researched and considered all the usual advertising options – radio, tube, petrol pump handles, newspapers but we struggled with all of them.  Primarily because of price but also because they were geographically limiting.

Then we spotted DrivenMedia; advertising on the side of a lorry travelling the length and breadth of the UK was just what we wanted.  We launched a few months ago, we’ve had an overwhelming amount leads on the back of the advertising and Ed has provided a first class service.

The numbers in Ed’s presentation speak for themselves and I’m not aware of any other media that can provide that level of UK wide coverage for the money.

We also get the opportunity to recycle the side curtains into Equipsme bags as prizes next year.  As a way of spreading your message and doing something different, I would recommend Ed and his growing team.

Simon Crick

Managing Director - Connected2

“DrivenMedia put us in a space no other advertising medium could, on the road in front of drivers. The advert itself was driven regularly (Far more hours than we were promised) and Ed and his team are really easy to work with, are full of great ideas and highly recommended.

I look forward to Launching Connected2 back onto the roads in the future.”

Darren Kunar

Head of Marketing, Ice Lolly

We have worked with Driven Media over the last year and found the whole process excellent. Ed and his team have always been ready to go the extra mile (literally) for us and we couldn’t have asked for more from them.

The dashboard of each lorry which documents miles driven and routes has given us great insight into how the campaign is working.

Our Ice Lolly campaign has literally driven to the moon and back. DrivenMedia is an unbeatable option to consider in your ATL campaign mix.

Dr David Russell

Dean of the College of Business, UOD

Advertising with DrivenMedia has been very effective for the College of Business, we find the monthly GPS both useful and fascinating. We can match new enquiries from locations our truck has been over the last 24hours.

Chris Pook

We used DrivenMedia to help us promote our Small Business Saturday event in Derby. We had never used truck advertising like this before, yet we saw 20% of all ticket sales converted whilst the truck was in circulation around Derby. We will definitely be using DrivenMedia again to promote similar events and services.

Simon Allder

Founder, itip Handles

“Just wanted to drop you a line to thank you for the fantastic opportunity of advertising on the back of lorries. I have been advertising for over 30 years with various types of business and often spending in excess of £100K a year doing so.
It is so important therefore to measure the efficacy as accurately as possible and the medium of a lorry ad is undeniably unique and therefore easy to track.
Im delighted to share with you that we were contacted by the buyer for a large multi-branch  tool supplier having seen ITip Handles on the back of a lorry he was following. He has now placed his first order and they will be going into their catalogue soon!
Thank you once again and look forward to continuing this journey with you!”

Nicola Walsh

Head of Marketing, CT1

DrivenMedia, a fresh outtake on outdoor media, are indeed a breath of fresh air to the industry. It’s hard to bring new exciting formats to an already overcrowded market place, where marketers are wanting their brand to be seen the most and be seen as the most creative.

Driven media are not only one of the most innovative formats but also one of the best suppliers to work with in the industry. Dedicated, outstanding service and friendly to deal with, actually makes spending money enjoyable!

Spend? You would think hefty rates, as most outdoor media is, but extremely reasonable and CT1 defiantly got bang for their buck!

Sue Mckinney

Head of Marketing, Chandlers Roofing

“DrivenMedia offers us a fantastic opportunity to get in front of our customers covering a much wider area than other media, for far less money – what’s not to like! Our customers are always out and about so the opportunity to spot our advert is much higher that choosing a static location. I love the opportunity for social interaction with people telling us they have seen our lorry. We started with a lorry back and have now expanded to 2 lorries with full livery. Our aim is to grow brand awareness so Driven Media gives us a high level of visibility in the right geographical location.”