Managing Director, Leasing.com
“As part of our rebrand launch campaign for Leasing.com we booked a fleet of trucks with DrivenMedia. As the original & leading car leasing price comparison site our goal was to reach as many motorists across the UK to let them know about our new brand name.
Trucks were a perfect part of the marketing mix for that and through the real time location tracking we can see that we must have reached every corner on the UK at some point over the 12 month campaign”
Head of Marketing, Ice Lolly
We have worked with Driven Media over the last year and found the whole process excellent. Ed and his team have always been ready to go the extra mile (literally) for us and we couldn’t have asked for more from them.
The dashboard of each lorry which documents miles driven and routes has given us great insight into how the campaign is working.
Our Ice Lolly campaign has literally driven to the moon and back. DrivenMedia is an unbeatable option to consider in your ATL campaign mix.
As a start-up business with zero brand awareness we carefully researched and considered all the usual advertising options – radio, tube, petrol pump handles, newspapers but we struggled with all of them. Primarily because of price but also because they were geographically limiting.
Then we spotted DrivenMedia; advertising on the side of a lorry travelling the length and breadth of the UK was just what we wanted. We launched a few months ago, we’ve had an overwhelming amount leads on the back of the advertising and Ed has provided a first class service.
The numbers in Ed’s presentation speak for themselves and I’m not aware of any other media that can provide that level of UK wide coverage for the money.
We also get the opportunity to recycle the side curtains into Equipsme bags as prizes next year. As a way of spreading your message and doing something different, I would recommend Ed and his growing team.
From the moment that I saw Ed on Dragons Den, I knew his innovative and creative concept of advertising would be a perfect fit for my app. I am creating ‘an agency driver revolution’ and where better to ‘hit my target audience between the eyes’ than an advert on the back of a truck, something I never thought was an option.
Ed and his team is an absolute pleasure to work with and the impact of his advertising is second to none. We had leads within hours of the truck hitting the road for the first time. Plus pound for pound it’s the most effective form of advertising that I have come across.
Roll on ‘The Revolution’ and roll on Ed and DrivenMedia as the world is our oyster, I look forward to seeing where our trucks will go next.
Head of Marketing, CT1
DrivenMedia, a fresh outtake on outdoor media, are indeed a breath of fresh air to the industry. It’s hard to bring new exciting formats to an already overcrowded market place, where marketers are wanting their brand to be seen the most and be seen as the most creative.
Driven media are not only one of the most innovative formats but also one of the best suppliers to work with in the industry. Dedicated, outstanding service and friendly to deal with, actually makes spending money enjoyable!
Spend? You would think hefty rates, as most outdoor media is, but extremely reasonable and CT1 defiantly got bang for their buck!
We used DrivenMedia to help us promote our Small Business Saturday event in Derby. We had never used truck advertising like this before, yet we saw 20% of all ticket sales converted whilst the truck was in circulation around Derby. We will definitely be using DrivenMedia again to promote similar events and services.