Lasher Tools Truck Rear Advertising Campaign
Client: Lasher Tools
Number of Trucks: 5 (Originally 1 but after seeing the first added to their campaign)
Campaign Length: 12 months
Coverage Area: Uk Wide (Under the M62).
Launch Date: July 2018
Miles covered: Ongoing.
About Lasher Tools:
Lasher Tools UK are the 90 year old market leading South African manufacturer of hand tools & wheelbarrows, highly recognisable by their bright yellow & green colours, now operating also in the UK & Europe from their base in Staffordshire.
Lasher Tools are available not only directly to consumers through numerous online websites but also through a widening number of garden centres and builders merchants.
Commenting on the initial launch of the first ‘Lasher Tools Truck’, Ian Livingston, Commercial Director of Lasher Tools UK said “we started talking with Ed at Driven Media about our campaign even before he was on Dragons Den as we concluded that not only is truck advertising through Driven Media a ridiculously simple idea, but an extremely cost effective way of reaching a large number of prospective customers across a wide-ranging geography.
It’s a pleasure working with Ed and his team hence the no brainier to extend our campaign to 5 trucks and we look forward to having some fun with them throughout the campaign in engaging our customers with our trucks!”
Take a look at the timelapse of our installation for Lasher Tools.
Lasher Tools Launch photos below