When traffic jams are your friend

Everyone gets stuck in traffic. Some of us are chilled and put on a podcast, some get really frustrated because time is rushing by when there’s places to be and people to see.

If you’ve got a truck on the road though, one with your branding on it, traffic jams are your BEST FRIEND.

Every advertising campaign anyone runs needs to provide the advertiser with good reach. It’s important to know what the estimated reach is. How many people are estimated to see your advertising campaign?

Here at DrivenMedia our team estimate the reach from the traffic data set and understanding how many hours your on-truck advert has been on the road.

That way a reach figure can be provided. For example, we know that if you have a full wrap the average amount of people to see your advert PER DAY is 55,000 and for a rear only advert that’s 20,000 people with eyes on your ad.

What our team can’t provide the reach on is if the lorry that’s hauling your advert gets stuck in a traffic jam.

All we can say is that your IMPACT will be massive. The brand recall after sitting behind a truck for longer than 5 minutes is huge. Even with a dwell time of just a few minutes the figures are high at over 97% when it comes to brand recall

It’s why we call our rear only advertising space ‘prime’.

But don’t forget if you’re in a traffic jam like the one pictured the sides will be alongside a driver (and their passengers) too.

In 2019 it was estimated that the average urban commuter wastes 115 hours* in traffic jams as they travel to and from work on their local area.

Whether you love or loathe traffic jams (worthy of a poll?) if you’ve got an advert on a DrivenMedia truck then they are your very best friend for brand awareness, increased web traffic or social following and lead generation.

*source: Aston University research project