Frequently Asked Questions

Your truck advert will move with the traffic so it’s multi-locational meaning it will be seen by a different audience each day as well as the same audience each day. What we mean about that is some commuters could see the advert regularly if they travel similar routes each day for example past a haulage depot. Also when your truck is not moving it’s still selling.

Your brand will reach straight into businesses AND consumers at the same time. The demographics of the audience are wide and so truck advertising will work for a range of business types and products.

• 90% of our trailers are curtain siders
• Regional adverts are usually hard sided wagons
• Rear adverts, called our premium space, could be any trailer as your advert will be on digitally printed vinyl which can be installed on any truck

YES with all campaigns. We can design from scratch, suggest how to make your artwork truck ready or cast our expert eye over your artwork. There are no hidden charges and we’ll work around whatever works best for you when it comes to creating your advert.

Your trailer(s) will have their own dedicated trackers on. You can see where your advert is in real time and where it has been in the past using your own login to our GPS portal. You will also get a weekly tracking report so you can see we’re delivering our guaranteed drive time

Your advert is removed as soon as possible, and we’ll make efforts to repurpose curtain banners into bags which you can purchase at the end of your campaign or allow us to sell via our Miles&Miles portal. Vinyl rear adverts sadly can not be repurposed, what typically happens is a new advert is applied over yours. Our hauliers are busy so your advert might get a few days for free after the end of your advertising campaign contract.

After our years of truck advertising experience we know what looks good and what doesn’t. So your artwork will pass by our expert eyes before it goes to be printed. And if we see something that won’t work or will look odd we’ll tell you.

We’ll never deny that trucks get dirty, especially in winter. What you need to know is that our SLA with our haulage partners indicates that the trailer MUST be cleaned fortnightly as a minimum. Some of our haulier partners deliver food and they have to adhere to the standards and legislation in that sector which means a weekly clean as a minimum.

Some of our advertisers have kept the same advert going for 3 years and it still looks good. If there is any damage to your advert it will get repaired (or even replaced) because we want every advert to look as good as the day it was installed.

No. Our fleet is all third party.

Our business model is helping hauliers achieve more revenue from their trailers, especially in times where things are tight like right now with high HGV driver wages and huge fuel costs.

Every haulier goes through our vetting process; they carry our own adverts for a minimum of three months and treat them as client adverts where everything is tracked, recorded and reported on. This ensures we know exactly where the haulier goes, how often the trailers are hooked up to lorry cabs and put on the road, and what UK road networks are covered. Plus if they are being driven responsibly and adhere to our service level agreement.

Our aim is to only ever work with the very best in the business and we are proud that is the case with our third party hauliers.

YES! It protects us both. Our contracts are tailored to your campaign so you know exactly what we guarantee we’ll deliver.

This depends on what stage you are in the contract:

• Prelaunch: YES but you’ll have to cover the production costs
• Postlaunch: YES but you’ll be liable for the contract value and early removal fees of your advert if applicable.

Taking an average of ten of our trucks every year and comparing them to the department of transport’s road usage data (traffic per hour and type of transport) we can confidently claim:

• Full wrap trailers will be seen by 55,000 people per day as a minimum
• Rear only trailers will be seen by 20,000 people per day as a minimum

Both of these figures are an average for our fleet. However, if a truck hits the M25 or travels around a large city then the number will rocket which means we’re on the right side of wrong!

Absolutely. Every campaign gets installation photographs of different angles and occasionally a timelapse video of the truck advert and we’ll have them to you within a few hours of your campaign going live.

We share our launches on our digital marketing channels too and will be sure to tag you in or you can tag us into your launch posts!

We operate a double sign off process:

• First of all you’ll sign off to say you are happy with the design
• Then you’ll sign off to say you are happy with the advert appearance on the trucks

We work with you to find the best fleet options to fit your advertising requirements. You might be presented with multiple options but generally our team sorts this out for you. So not usually is the answer!

You can choose a region for your truck advert to travel in.

The average UK adult spends three hours out and about in a day’ is a statistic from Outsmart. Out of Home is different from other media formats as it cannot be avoided or blocked which means there is an unavoidable impact for your brand.

Route say “Out of Home advertising reaches 98% of the UK population every week.”

The entire UK OOH industry is worth more than £1 billion and is forecast to grow significantly in 2022 after a pandemic slump in sales.

Traffic statistics for early 2022 have risen by 31% past pre-pandemic levels so many more people are out and about.

It’s important that you do measure it but you should understand that it’s harder because there’s no likes or analytics button on media that’s out and about. We’ve explained more about the ROI measurement here

We are constantly running tests with some of our campaigns to find the best ROI tracking metric, so watch this space.

You can start your advertising campaign with 1 truck for a few months OR launch 100 lorries onto the road for a 10 year campaign. It’s all dependent on your advertising budget and requirements, we work with you to find the best fit.