What audience does a truck advertising campaign reach?
Simply put most demographics categories will see a truck advertising campaign on a daily basis and all over the course of a campaign. However external research suggests that those with higher levels of disposable income are more reliant on personal transportation (cars, motorbikes etc), therefore individual tend to be skewed towards the ABC1 demographic classification.
This universal reach is down to its potential for nationwide coverage, people from all across the UK see the campaign even those not local to where they’ve seen the campaign as we all use the road networks to get about, go to meetings and go to see family/friends etc.
The Uk’s major road infrastructure is some of the most densely populated in Europe, which is what makes it a unique advertising option.
To find out more about truck advertising, click here.