55,000 people per day... Prove it
We were challenged by a number of advertisers that their campaigns were seen by 55,000 people per day, the number we give based on Department for Transport statistics. They also queried about the dwell time which we claim to be 48 seconds.
We set out to prove fact from fiction, by attaching cameras to one of our trucks and filming it as it went about its day to day deliveries.
But were we proved right or wrong, well guess you’re going to have to watch and find out