How to keep your mind stimulated while on the road

If you’ve been driving for any long period of time you’ll notice that you soon start to lose focus on the job in hand, driving. Losing your focus can be dangerous at best and cause a fatality at worse!

So how can you keep your mind focused on the road?

Wind down the windows and get some fresh in.

Driving can be fun, but on long or frequently taken trips, it does not stay interesting for long. The miles and miles of near identical scenery soon take their toll. To keep you alert crack open your window and feel the breeze it will focus your mind by delivering fresh oxygen to your brain.

Watch your posture

Some positions are more likely to lead to sleep, so move around and adapt how you drive you’ll be surprised how much a small change can help.

Focus on the radio

Studies have shown that giving mental focus to an unrelated task such as listening to an audio book or learning a language while driving can keep your brain in shape and boost your ability to multitask.

Watch what you eat.

After you eat take a break, when you digest food your body will be sluggish for 30-45 minutes. This can lead to slow reaction times on the road or cause you to fall asleep at the wheel.

Make sure you try and eat well; your mind can function at its highest level. Eliminate high fat, greasy food like burgers.

Avoid those sugary treats

Surely reaching for those sugary drinks will help get you an energy boost, right? Wrong! After the initial sugar rush, you’ll feel even worse. Try complex carbs like nuts, they’ll give you a long term boast of energy.

Stop and take a breather

Sometimes you just have to stop, our advice is to stretch to get the blood pumping around your body.

Can we offer exclusivity to our clients?

We often get asked if we can offer exclusivity by our clients, first let’s find out what it means and how we will apply it.

In advertising “Exclusivity” means, that the media owner aka DrivenMedia won’t offer advertising space to competing businesses. In return, the advertiser can pays a higher rate card and/or commits to a large amount of space.

For example, let’s say we’re advertising a radio station, Capital Fm for example across the Uk and they want exclusivity, which we agree to of course. For the course of the campaign, DrivenMedia won’t sell truck advertising space to other radio stations.

So why do we get asked for exclusivity, there can be any number of reasons but the most common are;

  • Association

The media landscape can be confusing, for instance, travel brands such as airlines and holiday companies advertise on TV, they all do it and it’s really hard to stand out because they start to merge into one. You either need amazing creative or a large budget.

But flip this round, let’s say a holiday company was the only one advertising on trucks. It’s not competing against other holiday companies, it’s competing against the mundane “Fred Blogg Transport”. Guess what they get associated with truck advertising, making it more effective in the long run even after the exclusivity has expired. A first mover advantage if you will.

  • Competitive advantage

We hate being told we can’t do something, it makes us want it more. If your competitor started advertising on TV and started to see results, guess what you’re going to do. Advertise on TV.

But what if you can’t, you’re locked out. Your competitor has a competitive advantage over you.

To give exclusivity to our clients we require a certain number of trailers booked and depending on the industry a higher rate card price.

Of course, if we’re running a campaign already for a competitor on a none exclusive basis, we can’t then offer you exclusivity, until they choose to finish their campaign.

If you’d like to find out about exclusivity for your truck advertising campaign, please get in touch.

Email:[email protected]

T: 01332 416 449