How does Truck Advertising Compare to Bus Advertising?

Truck Vs Bus Advertising - Size comparision

Thinking about advertising your brand? There are so many different mediums and formats. Hence why DrivenMedia has put together a quick guide comparing truck advertising to other common formats.

In this guide, we compare truck advertising to bus advertising.

We’ll look at;

  • Cost Efficiencies
  • Advertising Area Size
  • Target Coverage Area
  • Demographics
  • Key stats (Reach and Dwell Time)

Cost Comparison

As you might know, truck advertising is incredibly cost-efficient, having an average CPM of less than £0.75p. If you need a recap on CPM this previous blog post covers this.

Bus advertising, on the other hand, has a CPM of £2-4.

This means per pound spent you getting 2-5 times the reach with truck advertising. Your advertising budget goes further with DrivenMedia.

Advertising Area Comparison

Truck advertising is more cost efficient but do you get more space for your money?

With outdoor advertising, you want a big space to maximise the impact your brand has on your audience.

This is something we’ve touched on before in our blog and for an in-depth overview of how we calculated the advertising area for a truck, look at this post.

DrivenMedia’s Trucks have an average advertising area of over 86m.

Busses, on the other hand, have a total advertising area (We’ve assumed a full wrap like for a truck) of 57m.

Which means for every truck in your campaign you’d need 1.53 busses. Effectively you get 50 more space with DrivenMedia.

Truck Vs Bus Advertising - Size comparision

For those interested in rear only advertising, DrivenMedia offers a rear advertising space of 6.2 m. Bus advertising offers a space of 5m. So you get more of this prime advertising space.

Bear in mind that with truck advertising you will be the only brand on the truck, removing the prospect of brand confusion.

Truck Rear Size 2.4M wide by 2.8M High

If your interested in seeing how truck advertising compares to other formats, click here. 

Coverage Area

These are two different transport advertising mediums.They reach different areas

Trucks can reach a wide geographic area on a daily basis across either a national or regional basis. National campaigns are delivered by HGV trailers and regional by lorries.

Campaigns on trailers travel further, and lorries have more urban reach. Want to find out more Does truck advertising reach urban areas?

Trailer and lorry advertising area

Busses are a vital part of our urban transport infrastructure and a result spend most of their driving time in towns and cities.

Now in order to work out which would be best for your campaign, you need to know who your ideal audience is. Handy that demographics is up next…


As we’ve established truck and bus advertising reaches completely different by often overlapping areas.

In general, DrivenMedia can get your brand in front of a young, mobile, mostly male audience from all backgrounds. ABC1 is the demographic category as the Natina,l Travel Survey published by the Department for Transport found that those with higher disposable incomes are more reliant on their cars.

Find out more about the audience DrivenMedia can put you in front off.

Bus advertising reaches an older, less mobile and often poorer demographic according to Route.

Key Statistics - Reach and Dwell Time

DrivenMedia put’s your brand in front of a highly receptive audience on their commute. The best way for you to understand the potential of truck advertising is to watch this video.

Why did we film it? 

Truck advertising’s opportunity to see varies based on location, London, M25 is going to be far higher than for example the Hebrides in Scotland. In this case M25/London our campaign delivered over 100,000 impressions and had a dwell time of 111 seconds (just under 2 minutes).

On average we expect your campaign to be seen by 55,000 people on a daily basis with the rear panel having a dwell time on average of 48 seconds.

Bus Advertising again depends on location but on average should deliver 30,000 impressions and have an average dwell time of 35 seconds to traffic.


In the battle of bus vs truck advertising, truck advertising has come out on top.

  • Truck advertising has a higher cost efficiency, costing on average £0.75 per thousand people reached.
  • Our trucks also give you 50 advertising space than compared to a bus.
  • DrivenMedia reaches one of the most densely populated road networks in Europe and yet still deliver urban coverage.
  • Truck advertising reaches a more mobile affluent audience.
  • The reach and dwell time of truck advertising is far superior to bus advertising.